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Steckdose Schwarz

Fail

Demand is soft, at -24.3% this quarter, so Steckdose Schwarz is a Fail.

Flapen Score
41
41 / 100
Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 49
Market size
€76K/yr215K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
50%top-5 click share · 10 brands · 22 sellers

Flapen Score

Steckdose Schwarz against its category

The dotted line is the Baumarkt average. Past it, Steckdose Schwarz is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steckdose Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Steckdose Schwarz 215K times last year and spent an estimated €76K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
2.6%
Market size, estimated
€76Ka year
Peak month
November1.8× the quietest month
Top search term
steckdose schwarz66K searches a year

02 · Price

A sale here is worth €13.73.

Listings sell for €13.73 on average, from €4.76 to €86.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €13.73 that is €3K to €7K a year per listing.

Average price
€13.73under the $15 to $100 sweet spot
Price range
€4.76–€86.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #104 within Steckdosen & Zubehör. It carries 290 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
1.2%
Average rank
#104in Steckdosen & Zubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
290per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Steckdose Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

7%

  • Brand 141%
  • Brand 224%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Steckdose Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Steckdose Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steckdose schwarz66K/yr
  • steckdosen schwarz35K/yr
  • schwarze steckdosen26K/yr
  • steckdose schwarz matt19K/yr
  • steckdosen schwarz matt21K/yr
  • schwarze steckdosen abdeckung12K/yr
  • steckdosen abdeckung schwarz11K/yr
  • steckdosenabdeckung schwarz matt6K/yr
  • steckdosen schwarz+3K/yr
  • schwarze steckdose5K/yr

Reviews and returns

What reviews say buyers love and hate about Steckdose Schwarz

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”
34%of negative reviews mention “Qualität insgesamt”
2.6%of orders come back
“Achtung, Qualität Mangelhaft”
A buyer, on “Qualität insgesamt”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Steckdose Schwarz questions

Answered from the same tracked data.