Stanley Messer
FailDemand is soft, at -12.6% this quarter, so Stanley Messer is a Fail.
- Flapen Score
- 44 / 100Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 4944
- Market size
- €96K/yr99K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 195 sellers
Flapen Score
Stanley Messer against its category
The dotted line is the Baumarkt average. Past it, Stanley Messer is stronger. Inside it, weaker.
Market
The Stanley Messer market on Amazon at a glance
Shoppers on Amazon Germany searched for Stanley Messer 99K times last year and spent an estimated €96K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 9.5%
- Market size, estimated
- €96Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- stanley messer56K searches a year
02 · Price
A sale here is worth €10.10.
Listings sell for €10.10 on average, from €3.92 to €17.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €10.10 that is €3K to €5K a year per listing.
- Average price
- €10.10under the $15 to $100 sweet spot
- Price range
- €3.92–€17.73
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #71 within Messer, Teile & Zubehör. It carries 1,850 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #71in Messer, Teile & Zubehör
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,850per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Stanley Messer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stanley FatMax Cuttermesser Profi Teppichmesser mit Magazin (18mm Klingenbreite 180mm Länge Klingenführung aus rostfreiem Stahl mit Klingenbrecher inkl. 6 Abbrechklingen) 0-10-481
- Price
- €8.53
- Rating
- 4.7/5
- Reviews
- 2,118
- Age
- 16y ago

3x Profi Cuttermesser Set Robuste Cutter Messer & Teppichmesser mit 10 SK5 Cuttermesser Klingen I Vielseitiges Handwerkzeug & Präzisions Utility Knife für Handwerker & Heimwerker ToolTopia
- Price
- €11.27
- Rating
- 4.8/5
- Reviews
- 353
- Age
- 11mo ago

Stanley Cutter-Messer InterLock 1-10-018 (18 mm Klingenbreite 165 mm Klingenlänge Metall-Korpus mit patentierter InterLock-Verbindung einfacher werkzeugloser Klingenwechsel)
- Price
- €6.47
- Rating
- 4.7/5
- Reviews
- 1,381
- Age
- 15y ago

STANLEY Fatmax Arbeitsmesser + Baustellenmesser 2 in 1 Arbeitsmesser (mit einziehbarer Klinge 180 mm Länge vielseitige Einsatzmöglichkeiten durch zwei Klingen (Haken- und Trapezklinge) 0-10-789
- Price
- €12.51
- Rating
- 4.4/5
- Reviews
- 3,681
- Age
- 16y ago

Stanley gelb FatMax Snap Off Knife 18mm
- Price
- €15.45
- Rating
- 4.5/5
- Reviews
- 834
- Age
- 5y ago
Trending
estimated 90-day click momentum
ToolSpace 10 Stück Cuttermesser Set 18 mm 10x Teppichmesser Scharfe Klinge Robustes Profi Cutter Messer Stanleymesser Kattermesser Tapeziermesser Besser als Einweg Stanley Messer mit Abbrechklinge
- Price
- €8.79
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago

ToolSpace Cuttermesser 18mm Abbrechklingen Carbonstahl Set 12 Stück Teppichmesser rutschfester Gummigriff Kartonmesser Stanleymesser Papier Tapeten Folien Werkstatt Haushalt Lager mit Führungsschiene
- Price
- €16.67
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 11mo ago

SANAWATEC 5x Cuttermesser 18mm + 30x SK5 Abbrechklingen Teppichmesser profi Cuttermesser Profi aus Aluminium mit Gummigriff Robust und Ultrascharf für Heimwerk & Gewerbe
- Price
- €10.86
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 4y ago

HASKYY Cuttermesser Teppichmesser Cutter Set 2 Stück inkl. 5 SK5-Hochkarbonstahl Klingen 18mm Lock-Funktion Ergonomischer Anti-Rutsch-Griff Klingenbrecher & Schnellwechselsystem
- Price
- €6.12
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 1y ago

Würth 2K Cuttermesser 18mm inkl. 3 Abbrechklingen extrem scharf schwarz 071566295 Teppichmesser Universalmesser Papiermesser
- Price
- €10.09
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 1y ago
Newest
by launch date
3x Profi Cuttermesser Set Robuste Cutter Messer & Teppichmesser mit 10 SK5 Cuttermesser Klingen I Vielseitiges Handwerkzeug & Präzisions Utility Knife für Handwerker & Heimwerker ToolTopia
- Price
- €11.27
- Rating
- 4.8/5
- Reviews
- 353
- Age
- 11mo ago

ToolSpace Cuttermesser 18mm Abbrechklingen Carbonstahl Set 12 Stück Teppichmesser rutschfester Gummigriff Kartonmesser Stanleymesser Papier Tapeten Folien Werkstatt Haushalt Lager mit Führungsschiene
- Price
- €16.67
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 11mo ago

ToolSpace 10 Stück Cuttermesser Set 18 mm 10x Teppichmesser Scharfe Klinge Robustes Profi Cutter Messer Stanleymesser Kattermesser Tapeziermesser Besser als Einweg Stanley Messer mit Abbrechklinge
- Price
- €8.79
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago

HASKYY Cuttermesser Teppichmesser Cutter Set 2 Stück inkl. 5 SK5-Hochkarbonstahl Klingen 18mm Lock-Funktion Ergonomischer Anti-Rutsch-Griff Klingenbrecher & Schnellwechselsystem
- Price
- €6.12
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 1y ago

ToolSpace 10 Stück Cuttermesser Set 18 mm 10x Teppichmesser Scharfe Klinge Robustes Profi Cutter Messer Stanleymesser Kattermesser Tapeziermesser Besser als Einweg Stanley Messer mit Abbrechklinge
- Price
- €8.41
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
195
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 93%
Open market
13%
- Stanley47%
- Stanley - FatMax14%
- ToolTopia11%
- CRAFTUS6%
- ToolSpace5%
- CCLIFE4%
- Open — no brand owns it (7 brands, 13%)
Demand
Stanley Messer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Stanley Messer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stanley messer56K/yr
- stanley cuttermesser14K/yr
- cuttermesser stanley11K/yr
- stanleymesser7K/yr
- stanley knife5K/yr
- stanley cutter4K/yr
- stanley fatmax messer3K/yr
Reviews and returns
What reviews say buyers love and hate about Stanley Messer
We read the reviews and the return reasons for every product selling here.
“Müll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stanley Messer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









