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Stanley Messer

Fail

Demand is soft, at -12.6% this quarter, so Stanley Messer is a Fail.

Flapen Score
44
44 / 100
Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 49
Market size
€96K/yr99K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
55%top-5 click share · 13 brands · 195 sellers

Flapen Score

Stanley Messer against its category

The dotted line is the Baumarkt average. Past it, Stanley Messer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Messer market on Amazon at a glance

Shoppers on Amazon Germany searched for Stanley Messer 99K times last year and spent an estimated €96K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
9.5%
Market size, estimated
€96Ka year
Peak month
November1.5× the quietest month
Top search term
stanley messer56K searches a year

02 · Price

A sale here is worth €10.10.

Listings sell for €10.10 on average, from €3.92 to €17.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €10.10 that is €3K to €5K a year per listing.

Average price
€10.10under the $15 to $100 sweet spot
Price range
€3.92–€17.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #71 within Messer, Teile & Zubehör. It carries 1,850 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#71in Messer, Teile & Zubehör
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
1,850per listing
Listings tracked
27

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Stanley Messer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

195

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

13%

  • Brand 147%
  • Brand 214%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 13%)

Demand

Stanley Messer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Stanley Messer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley messer56K/yr
  • stanley cuttermesser14K/yr
  • cuttermesser stanley11K/yr
  • stanleymesser7K/yr
  • stanley knife5K/yr
  • stanley cutter4K/yr
  • stanley fatmax messer3K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Messer

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stanley Messer questions

Answered from the same tracked data.