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Stahlwolle Gegen Mäuse

Fail

Shoppers spend an estimated $39K a year here, so Stahlwolle Gegen Mäuse is a Fail.

Flapen Score
47
47 / 100
Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size
€39K/yr28K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
75%top-5 click share · 11 brands · 16 sellers

Flapen Score

Stahlwolle Gegen Mäuse against its category

The dotted line is the Baumarkt average. Past it, Stahlwolle Gegen Mäuse is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stahlwolle Gegen Mäuse market on Amazon at a glance

Shoppers on Amazon Germany searched for Stahlwolle Gegen Mäuse 28K times last year and spent an estimated €39K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
12.0%
Market size, estimated
€39Ka year
Peak month
November2.6× the quietest month
Top search term
stahlwolle gegen mäuse21K searches a year

02 · Price

A sale here is worth €11.48.

Listings sell for €11.48 on average, from €5.61 to €18.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €11.48 that is €3K to €6K a year per listing.

Average price
€11.48under the $15 to $100 sweet spot
Price range
€5.61–€18.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #26 within Schleifwerkzeuge. It carries 430 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
86%
Out of stock, average day
0.6%
Average rank
#26in Schleifwerkzeuge
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
430per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Stahlwolle Gegen Mäuse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • Brand 126%
  • Brand 223%
  • Brand 313%
  • Brand 412%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 13%)

Demand

Stahlwolle Gegen Mäuse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Stahlwolle Gegen Mäuse

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “beworben Vs Tatsächliches Produkt”
27%of negative reviews mention “Funktionalität insgesamt”
0.5%of orders come back
“Unwirksam”
A buyer, on “Funktionalität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stahlwolle Gegen Mäuse questions

Answered from the same tracked data.