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Stahlkette

Maybe

The top 5 brands take only 44% of clicks. But shoppers spend an estimated $78K a year here, so Stahlkette is a Maybe.

Flapen Score
55
55 / 100
Top 23% of 3,232 Baumarkt niches · +6 vs the category median of 49
Market size
€78K/yr230K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
33%top-5 click share · 44 brands · 60 sellers

Flapen Score

Stahlkette against its category

The dotted line is the Baumarkt average. Past it, Stahlkette is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stahlkette market on Amazon at a glance

Shoppers on Amazon Germany searched for Stahlkette 230K times last year and spent an estimated €78K. The top 5 brands take 44% of clicks. Demand peaks in Apr. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
2.9%
Market size, estimated
€78Ka year
Peak month
April1.7× the quietest month
Top search term
edelstahlkette27K searches a year

02 · Price

A sale here is worth €11.81.

Listings sell for €11.81 on average, from €5.09 to €59.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €11.81 that is €1K to €3K a year per listing.

Average price
€11.81under the $15 to $100 sweet spot
Price range
€5.09–€59.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #240 within Planen & Spanngurte. It carries 805 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
89%
Out of stock, average day
8.1%
Average rank
#240in Planen & Spanngurte
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
805per listing
Listings tracked
65

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Stahlkette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

60

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

33%

Top 20: 69%

Open market

51%

  • Brand 114%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Stahlkette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Stahlkette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edelstahlkette27K/yr
  • stahlkette26K/yr
  • gliederkette27K/yr
  • edelstahl kette21K/yr
  • kette edelstahl25K/yr
  • metallkette14K/yr
  • edelstahlkette meterware10K/yr
  • gliederkette meterware10K/yr
  • eisenkette10K/yr
  • kette meterware9K/yr

Reviews and returns

What reviews say buyers love and hate about Stahlkette

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
3.1%of orders come back
“Leider Müll”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stahlkette questions

Answered from the same tracked data.