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Speed Square

Fail

Demand is soft, at -8.0% this quarter, so Speed Square is a Fail.

Flapen Score
49
49 / 100
Ranks 1,497 of 3,232 Baumarkt niches · on the category median
Market size
€168K/yr228K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
51%top-5 click share · 12 brands · 96 sellers

Flapen Score

Speed Square against its category

The dotted line is the Baumarkt average. Past it, Speed Square is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Speed Square market on Amazon at a glance

Shoppers on Amazon Germany searched for Speed Square 228K times last year and spent an estimated €168K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €168K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
3.4%
Market size, estimated
€168Ka year
Peak month
December1.7× the quietest month
Top search term
zimmermannswinkel159K searches a year

02 · Price

A sale here is worth €21.60.

Listings sell for €21.60 on average, from €8.59 to €65.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €21.60 that is €5K to €11K a year per listing.

Average price
€21.60inside the $15 to $100 sweet spot
Price range
€8.59–€65.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€5K–€11K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #82 within Mess- & Planwerkzeuge. It carries 1,864 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
2.5%
Average rank
#82in Mess- & Planwerkzeuge
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
1,864per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Speed Square products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

96

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

51%

Top 20: 98%

Open market

18%

  • Brand 128%
  • Brand 225%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 18%)

Demand

Speed Square search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Speed Square search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zimmermannswinkel159K/yr
  • speed square10K/yr
  • zimmererwinkel10K/yr
  • zimmermannswinkel groß10K/yr
  • square7K/yr
  • zimmermannswinkel 300mm8K/yr
  • speedsquare4K/yr
  • anschlagwinkeldreieck4K/yr
  • zimmermann winkel4K/yr
  • winkel zimmermann4K/yr

Reviews and returns

What reviews say buyers love and hate about Speed Square

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Messung / Ablesegenauigkeit”
0.7%of orders come back
“Ungeeignet, da langer Schenkel 2 Millimeter Abweichung aufweist”
A buyer, on “Messung / Ablesegenauigkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Speed Square questions

Answered from the same tracked data.