Speed Square
FailDemand is soft, at -8.0% this quarter, so Speed Square is a Fail.
- Flapen Score
- 49 / 100Ranks 1,497 of 3,232 Baumarkt niches · on the category median49
- Market size
- €168K/yr228K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 96 sellers
Flapen Score
Speed Square against its category
The dotted line is the Baumarkt average. Past it, Speed Square is stronger. Inside it, weaker.
Market
The Speed Square market on Amazon at a glance
Shoppers on Amazon Germany searched for Speed Square 228K times last year and spent an estimated €168K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €168K a year.
- Searches, last 12 months
- 228K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 3.4%
- Market size, estimated
- €168Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- zimmermannswinkel159K searches a year
02 · Price
A sale here is worth €21.60.
Listings sell for €21.60 on average, from €8.59 to €65.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €21.60 that is €5K to €11K a year per listing.
- Average price
- €21.60inside the $15 to $100 sweet spot
- Price range
- €8.59–€65.26
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€11K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #82 within Mess- & Planwerkzeuge. It carries 1,864 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 91%
- Out of stock, average day
- 2.5%
- Average rank
- #82in Mess- & Planwerkzeuge
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,864per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Speed Square products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
96
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
18%
- Brand 128%
- Brand 225%
- Brand 312%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (6 brands, 18%)
Demand
Speed Square search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Speed Square search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zimmermannswinkel159K/yr
- speed square10K/yr
- zimmererwinkel10K/yr
- zimmermannswinkel groß10K/yr
- square7K/yr
- zimmermannswinkel 300mm8K/yr
- speedsquare4K/yr
- anschlagwinkeldreieck4K/yr
- zimmermann winkel4K/yr
- winkel zimmermann4K/yr
Reviews and returns
What reviews say buyers love and hate about Speed Square
We read the reviews and the return reasons for every product selling here.
“Ungeeignet, da langer Schenkel 2 Millimeter Abweichung aufweist”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Speed Square questions
Answered from the same tracked data.









