Is Spachtelmasse profitable to sell on Amazon Germany?

Flapen scores Spachtelmasse 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €436K a year across 9 tracked products. Search demand grew -16.9% in the last 90 days.

How competitive is the Spachtelmasse niche on Amazon Germany?

7 brands and 33 sellers compete in Spachtelmasse on Amazon Germany. The top 5 Spachtelmasse products take 85% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Spachtelmasse?

Spachtelmasse buyers on Amazon Germany complain most about Benutzerfreundlichkeit, beworben Vs Tatsächliches Produkt, and Dicke. An estimated 0.4% of orders come back.

When does demand for Spachtelmasse peak?

Search demand for Spachtelmasse on Amazon Germany is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Spachtelmasse niche?

Spachtelmasse sells for €6.06 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.16 to €9.22. The average product has 2,999 reviews, the count a new listing must catch up to.

Spachtelmasse

Fail

Prices span $3.16–$9.22, mostly outside the sweet spot, so Spachtelmasse is a Fail.

Flapen Score: 42
42 / 100Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49
Market size: €436K/yr531K searches / yr
90-day growth: -16.9%search demand this quarter
Competition: 85%top-5 click share · 7 brands · 33 sellers

Flapen Score

Spachtelmasse against its category

The dotted line is the Baumarkt average. Past it, Spachtelmasse is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Spachtelmasse market on Amazon at a glance

Shoppers on Amazon Germany searched for Spachtelmasse 531K times last year and spent an estimated €436K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €436K a year.

Searches, last 12 months: 531K
Growth, 90 days vs prior 90: -16.9%
Conversion, latest week: 13.6%
Market size, estimated: €436Ka year
Peak month: November1.3× the quietest month
Top search term: spachtelmasse154K searches a year

02 · Price

A sale here is worth €6.06.

Listings sell for €6.06 on average, from €3.16 to €9.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At €6.06 that is €30K to €36K a year per listing.

Average price: €6.06under the $15 to $100 sweet spot
Price range: €3.16–€9.22
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 60K–80K
Units per listing a year: 5,000–6,000
Revenue per listing a year: €30K–€36K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #15 within Baubedarf. It carries 2,999 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 3.9%
Average rank: #15in Baubedarf
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 2,999per listing
Listings tracked: 9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Spachtelmasse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Brand 167%
Brand 29%
Brand 39%
Brand 44%
Brand 54%
Brand 64%
Open — no brand owns it (1 brand, 3%)

Demand

Spachtelmasse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Spachtelmasse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

spachtelmasse154K/yr +11.1%10.4% conv.
spachtelmasse weiß innen132K/yr -42.7%13.3% conv.
fertigspachtel38K/yr -26.1%9.8% conv.
bohrloch füllung31K/yr -11.5%13.2% conv.
reparaturspachtel29K/yr -14.8%8.6% conv.
füllspachtel16K/yr -5.9%3.8% conv.
löcher wand füllen weiß18K/yr -24.8%14.3% conv.
fertigspachtel weiß innen16K/yr -19.4%12.5% conv.
spachtelmasse wand14K/yr -19.4%6.5% conv.
bohrlöcher verschließen11K/yr -12.8%10.3% conv.

Reviews and returns

What reviews say buyers love and hate about Spachtelmasse

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Benutzerfreundlichkeit”

13%of negative reviews mention “Benutzerfreundlichkeit”

0.4%of orders come back

“Für mich absolut ungeeignet”

A buyer, on “Benutzerfreundlichkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Spachtelmasse questions

Answered from the same tracked data.

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