Skip to content
38

sortimo

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 13Growth 10Conversion 6Competition 72Returns 98Price range 28Avg price 80Brand share 13Review moat 71Quality gap 27

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€85.99

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good670.95

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€5.25–€310.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€53K

€53K/yr · 140K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-29.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, sortimo is a €53K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

sortimo market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€64K–€86K
units × avg price
Conversion rate
0.4%
Avg BSR
#426
Page quality
0%
Prime
76%
Sponsored
44%
Out of stock
4.2%
Avg brand age
56 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

82

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

4%

  • Sortimo76%
  • L-BOXX13%
  • Bosch2%
  • HASKYY2%
  • Chfeila2%
  • Kistenberg1%
  • Open — no brand owns it (5 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top sortimo search terms

  • sortimo89K/yr
  • sortimo box17K/yr
  • sortimo zubehör15K/yr
  • sortimo workmo7K/yr
  • sortimo regal4K/yr
  • sortimo t-boxx4K/yr
  • sortimo koffer3K/yr
All search terms

Top sortimo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€3K9%€5K12%€6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sortimo

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

Benutzerfreundlichkeit13%

“sehr leichte Handhabung”

Preis-Leistungs-Verhältnis12%

“Bestes Preis-Leistungs-Verhältnis,”

beworben Vs Tatsächliches Produkt11%

“Hält was ees verspricht”

Gesamtgröße7%

“Passt”

Speicherkapazität4%

“Ideal, um Kabel und Schläuche zu lagern”

Stärke3%

“Solide”

Design insgesamt3%

“Gut durchdacht”

Add-Ons/Anhänge2%

“Auch Verlängerungskabel habe ich damit gut verstaut”

Einfache Reinigung2%

“Sauber verarbeitet und ein gutes Hilfsmittel in der Werkstatt”

What buyers complain about

Preis-Leistungs-Verhältnis17%

“Teuer”

Materialqualität8%

“Leider ist der Kunststoff nicht in Hochwertiger Qualität”

Qualität insgesamt8%

“bessere Qualität gewünscht, dann sollte man auch mehr Geld ausgeben.”

Farbe6%

“Farbe entspricht NICHT den Bosch L-Boxxen”

Magnetische Stärke/Adsorption3%

“Super starke Magneten - Nicht”

Montage3%

“Leider waren keine Abstandshülsen und Schrauben dabei, sodass ich ehrlich sagen muss das der Preis nicht gerechtfertigt ist und so auch nicht brauchbar ist”

Kompatibilität – insgesamt3%

“ist uneingeschränkt kompatibel mit der aktuellen bis auf die Ausnahme, das im Stapel befindliche Kisten zum öffnen getrennt werden müssen!”

Stärke3%

“Magneten zu schwach”

Gesamtgröße3%

“daher passen die Trenner nicht richtig.”

Verriegelungsmechanismus3%

“Schwache Deckelbefestigung”

Top return reasons

Gesamtgröße51%
Defekt Material/Teile14%
Kompatibilität – insgesamt8%
Qualität insgesamt4%
Funktionalität insgesamt3%
Benutzerfreundlichkeit3%
Mechanismus probleme3%
beworben Vs Tatsächliches Produkt2%
Materialqualität2%
Add-Ons/Anhänge1%

Common questions

Is sortimo profitable to sell on Amazon Germany?
The niche generates €53K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (38/100).
How competitive is the sortimo niche?
11 brands and 82 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in sortimo?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Materialqualität, Qualität insgesamt. The return rate is 0.4%.
When does demand for sortimo peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the sortimo niche?
Listings span €5.25–€310.42; the average listing price is €85.99 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.