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Sortimo

Fail

Buyers convert on only 0.4% of searches, so Sortimo is a Fail.

Flapen Score
38
38 / 100
Ranks 2,738 of 3,232 Baumarkt niches · −11 vs the category median of 49
Market size
€53K/yr140K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
42%top-5 click share · 11 brands · 82 sellers

Flapen Score

Sortimo against its category

The dotted line is the Baumarkt average. Past it, Sortimo is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sortimo market on Amazon at a glance

Shoppers on Amazon Germany searched for Sortimo 140K times last year and spent an estimated €53K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
0.4%
Market size, estimated
€53Ka year
Peak month
November2.9× the quietest month
Top search term
sortimo89K searches a year

02 · Price

A sale here is worth €85.99.

Listings sell for €85.99 on average, from €5.25 to €310.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €85.99 that is €0 to €9K a year per listing.

Average price
€85.99inside the $15 to $100 sweet spot
Price range
€5.25–€310.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€9K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #426 within Werkzeugaufbewahrung. It carries 671 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
76%
Out of stock, average day
4.2%
Average rank
#426in Werkzeugaufbewahrung
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
671per listing
Listings tracked
41

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Sortimo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

82

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

4%

  • Brand 176%
  • Brand 213%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 4%)

Demand

Sortimo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Sortimo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sortimo89K/yr
  • sortimo box17K/yr
  • sortimo zubehör15K/yr
  • sortimo workmo7K/yr
  • sortimo regal4K/yr
  • sortimo t-boxx4K/yr
  • sortimo koffer3K/yr

Reviews and returns

What reviews say buyers love and hate about Sortimo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.4%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sortimo questions

Answered from the same tracked data.