Is sonoff zigbee 3.0 usb dongle plus profitable to sell on Amazon Germany?

The niche generates €369K/yr across 8 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (39/100).

How competitive is the sonoff zigbee 3.0 usb dongle plus niche?

2 brands and 189 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sonoff zigbee 3.0 usb dongle plus?

Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Kompatibilität – insgesamt. The return rate is 2.8%.

When does demand for sonoff zigbee 3.0 usb dongle plus peak?

Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the sonoff zigbee 3.0 usb dongle plus niche?

Listings span €17.49–€60.21; the average listing price is €33.53 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.

sonoff zigbee 3.0 usb dongle plus

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible€33.53

avg listing price — sweet spot $15–$100

Price range

Incredible€17.49–€60.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Good€369K

€369K/yr · 134K searches

Review moat

Good1,401.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, sonoff zigbee 3.0 usb dongle plus is a €369K/yr Amazon Germany market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 39/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

sonoff zigbee 3.0 usb dongle plus market data

Units sold / yr: 8K–10K; avg 1,500–2,000/product
Revenue / yr: €268K–€335K; units × avg price
Conversion rate: 8.2%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

189

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

SONOFF94%
Nabu Casa6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -19.9% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top sonoff zigbee 3.0 usb dongle plus search terms

sonoff zigbee 3.0 usb dongle plus26K/yr -10.7%13.7% conv.
zigbee dongle13K/yr -1.2%7.6% conv.
zigbee usb12K/yr -28.7%5.3% conv.
zigbee2mqtt12K/yr -22.4%2.5% conv.
zigbee stick11K/yr -27.3%7.0% conv.
sonoff zbdongle-e4K/yr +29.2%14.4% conv.
home assistant skyconnect7K/yr -37.9%2.4% conv.
zigbee usb dongle6K/yr -17.8%8.2% conv.
home assistant connect zbt-17K/yr +22.4%5.2% conv.
zigbee home assistant5K/yr -16.1%5.0% conv.

All search terms

Top sonoff zigbee 3.0 usb dongle plus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SONOFF Zigbee 3.0 USB Dongle Plus Zigbee Gateway TI CC2652P + CP2102N Zigbee USB Stick Zigbee Hub für ZHA in Home Assistant or Zigbee2MQTT Open HAB etc.

SONOFF€21.604.7★5,669 rev

SONOFF Zigbee Gateway ZBDongle-E 3.0 USB Dongle Plus EFR32MG21 + CH9102F/CP2102N Zigbee USB-Stick EFR32MG21 Coordinator für für ZHA in Home Assistant or Zigbee2MQTT Open HAB etc.

SONOFF€17.494.7★3,650 rev

SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway mit EFR32MG24 Thread & Zigbee USB-Stick Zigbee Controller für Home Assistant oder Zigbee2MQTT

SONOFF€25.634.7★540 rev

SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT

SONOFF€32.594.1★481 rev

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB-Stick-Koordinator für Home Assistant & Zigbee2MQTT | Kompakte Gateway mit einfacher Firmware-Flashfunktion & Verlängerungskabel

SONOFF€17.664.7★321 rev

Newest

by launch date

SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB-Stick mit EFR32ZG23 kompatibel mit Home Assistant und openHAB S2-Sicherheit stabile und weitreichende Smart-Home-Steuerung

SONOFF€34.96136 rev

6mo ago

Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware

Nabu Casa€58.09224 rev

7mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB-Stick-Koordinator für Home Assistant & Zigbee2MQTT | Kompakte Gateway mit einfacher Firmware-Flashfunktion & Verlängerungskabel

SONOFF€17.66321 rev

7mo ago

SONOFF Zigbee/Thread PoE Dongle Max unterstützt Ethernet- Wi-Fi- und USB-Verbindungen Zigbee-Gateway mit EFR32MG24&ESP32D0 Zigbee-Stick für Home Assistant oder Zigbee2MQTT

SONOFF€32.59481 rev

10mo ago

Home Assistant Connect ZWA-2 | Verbinden Sie Z-Wave Geräte mit Home Assistant | Offizielle Home Assistant Hardware Weiss/Opulenter Garten

Nabu Casa€60.21189 rev

10mo ago

What buyers say about sonoff zigbee 3.0 usb dongle plus

What buyers praise and complain about, mined from review topics.

What buyers love

Konnektivität – insgesamt17%

“Super Zigbee Dongle”

Kompatibilität – insgesamt12%

“Funktioniert gut mit Home Assistant OS auf Raspberry Pi und Zigbee2MQTT”

Montage/Installation11%

“Schnell installiert und funktioniert problemlos”

Qualität insgesamt8%

“Super Produkt”

Reichweite8%

“Stabiles Upgrade mit spürbar besserer Reichweite und Performance”

beworben Vs Tatsächliches Produkt6%

“Tut was verspricht”

Smart Assistant-Unterstützung5%

“Super für Home Assistant”

Preis-Leistungs-Verhältnis4%

“Der absolute Preis-Leistungs-Sieger für Home Assistant & Zigbee”

Effizienz3%

“Produkt funktioniert (noch)”

Benutzerfreundlichkeit3%

“Anschließen war easy”

What buyers complain about

Konnektivität – insgesamt16%

“Keine Verbindung”

Haltbarkeit10%

“Defeckt 2 Monaten”

Kompatibilität – insgesamt9%

“Probleme beim Pairing mit verschiedensten Geräten”

Smart Assistant-Unterstützung7%

“Habe ihn unter Home Assistant nicht zum Laufen bekommen”

Funktionalität insgesamt5%

“Stick funktioniert nicht”

Montage/Installation4%

“Das verlief erst mal nicht so erfolgreich, sprich die Installation ist abgebrochen”

Reichweite4%

“- Reichweite nicht besser als Fibaro HC2”

Preis-Leistungs-Verhältnis4%

“und diese oft recht teuer”

Buchse/Anschluss/Stecker3%

“Allerdings w+rde ich mir bei solchen Funk Sticks wünschen, dass ein gescheiter USB Sockel mit Kabel enhalten ist”

Qualität insgesamt2%

“Unzuverlässig”

Top return reasons

Kompatibilität – insgesamt30%

Funktionalität insgesamt22%

Konnektivität – insgesamt20%

Reichweite7%

Gesamtgröße4%

Defekt Material/Teile4%

Montage/Installation2%

beworben Vs Tatsächliches Produkt2%

Preis-Leistungs-Verhältnis1%

Stärke1%

Common questions

Is sonoff zigbee 3.0 usb dongle plus profitable to sell on Amazon Germany?: The niche generates €369K/yr across 8 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (39/100).
How competitive is the sonoff zigbee 3.0 usb dongle plus niche?: 2 brands and 189 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sonoff zigbee 3.0 usb dongle plus?: Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Kompatibilität – insgesamt. The return rate is 2.8%.
When does demand for sonoff zigbee 3.0 usb dongle plus peak?: Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the sonoff zigbee 3.0 usb dongle plus niche?: Listings span €17.49–€60.21; the average listing price is €33.53 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.