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Sonoff Nspanel

Fail

The top 5 brands take 100% of clicks, so Sonoff Nspanel is a Fail.

Flapen Score
38
38 / 100
Ranks 2,738 of 3,232 Baumarkt niches · −11 vs the category median of 49
Market size
€124K/yr46K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
74%top-5 click share · 2 brands · 30 sellers

Flapen Score

Sonoff Nspanel against its category

The dotted line is the Baumarkt average. Past it, Sonoff Nspanel is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonoff Nspanel market on Amazon at a glance

Shoppers on Amazon Germany searched for Sonoff Nspanel 46K times last year and spent an estimated €124K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €124K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
4.0%
Market size, estimated
€124Ka year
Top search term
sonoff nspanel12K searches a year

02 · Price

A sale here is worth €67.91.

Listings sell for €67.91 on average, from €9.02 to €126.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €67.91 that is €0 to €7K a year per listing.

Average price
€67.91inside the $15 to $100 sweet spot
Price range
€9.02–€126.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
4.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #190 within Baubedarf. It carries 198 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
27.3%
Average rank
#190in Baubedarf
Average rating
4.10 starsAmazon Germany average 4.37 stars
Average reviews
198per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sonoff Nspanel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 215%

Demand

Sonoff Nspanel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Sonoff Nspanel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonoff nspanel12K/yr
  • nspanel9K/yr
  • sonoff nspanel pro6K/yr
  • sonoff display4K/yr
  • zigbee display4K/yr
  • nspanel pro5K/yr
  • sonoff panel3K/yr
  • ns panel3K/yr

Reviews and returns

What reviews say buyers love and hate about Sonoff Nspanel

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gesamtgröße”
20%of negative reviews mention “Kompatibilität – insgesamt”
4.7%of orders come back
“und kann damit in Europa nicht betrieben werden.”
A buyer, on “Kompatibilität – insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sonoff Nspanel questions

Answered from the same tracked data.