Sola
FailThe top 5 brands take 97% of clicks, so Sola is a Fail.
- Flapen Score
- 41 / 100Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 4941
- Market size
- €52K/yr162K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 41%top-5 click share · 8 brands · 101 sellers
Flapen Score
Sola against its category
The dotted line is the Baumarkt average. Past it, Sola is stronger. Inside it, weaker.
Market
The Sola market on Amazon at a glance
Shoppers on Amazon Germany searched for Sola 162K times last year and spent an estimated €52K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €52Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- sola109K searches a year
02 · Price
A sale here is worth €46.88.
Listings sell for €46.88 on average, from €8.19 to €151.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €46.88 that is €0 to €5K a year per listing.
- Average price
- €46.88inside the $15 to $100 sweet spot
- Price range
- €8.19–€151.31
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Mess- & Planwerkzeuge. It carries 383 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 66%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Mess- & Planwerkzeuge
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 383per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Sola products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
101
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
1%
- Brand 179%
- Brand 212%
- Brand 34%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (2 brands, 1%)
Demand
Sola search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Sola search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sola109K/yr
- sola wasserwaage40K/yr
- wasserwaage sola13K/yr
Reviews and returns
What reviews say buyers love and hate about Sola
We read the reviews and the return reasons for every product selling here.
“Könnte zwar ruhig zehn Euro billiger sein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sola questions
Answered from the same tracked data.