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Sofirn

Fail

The top 5 brands take 100% of clicks, so Sofirn is a Fail.

Flapen Score
35
35 / 100
Ranks 2,918 of 3,232 Baumarkt niches · −14 vs the category median of 49
Market size
€29K/yr123K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
47%top-5 click share · 2 brands · 5 sellers

Flapen Score

Sofirn against its category

The dotted line is the Baumarkt average. Past it, Sofirn is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sofirn market on Amazon at a glance

Shoppers on Amazon Germany searched for Sofirn 123K times last year and spent an estimated €29K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
0.6%
Market size, estimated
€29Ka year
Peak month
November3.0× the quietest month
Top search term
sofirn75K searches a year

02 · Price

A sale here is worth €36.98.

Listings sell for €36.98 on average, from €18.68 to €97.96. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €36.98 that is €0 to €4K a year per listing.

Average price
€36.98inside the $15 to $100 sweet spot
Price range
€18.68–€97.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #431 within Taschenlampen, Stirnlampen & Laternen. It carries 221 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#431in Taschenlampen, Stirnlampen & Laternen
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
221per listing
Listings tracked
27

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sofirn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

0%

  • Brand 188%
  • Brand 212%
  • Open — no brand owns it (0%)

Demand

Sofirn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Sofirn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sofirn75K/yr
  • sofirn taschenlampe36K/yr
  • taschenlampe sofirn6K/yr
  • sofirn sc337K/yr

Reviews and returns

What reviews say buyers love and hate about Sofirn

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Helligkeit/Glanz/Glühen”
8%of negative reviews mention “Akkulaufzeit”
4.0%of orders come back
“Mit defektem Akku geliefert”
A buyer, on “Akkulaufzeit”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sofirn questions

Answered from the same tracked data.