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sofirn

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 12Conversion 8Competition 64Returns 37Price range 95Avg price 95Brand share 0Review moat 89Quality gap 43

Avg price

Incredible€36.98

avg listing price — sweet spot $15–$100

Price range

Incredible€18.68–€97.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great221.19

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Bad-25.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€29K

€29K/yr · 123K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, sofirn is a €29K/yr Amazon Germany market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

sofirn market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€46K–€55K
units × avg price
Conversion rate
0.6%
Avg BSR
#431
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
11.0%
Avg brand age
33 months
Avg seller age
204 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

0%

  • Sofirn88%
  • CSTEBOKE12%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top sofirn search terms

  • sofirn75K/yr
  • sofirn taschenlampe36K/yr
  • taschenlampe sofirn6K/yr
  • sofirn sc337K/yr
All search terms

Top sofirn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€1K10%€3K15%€4K20%€6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sofirn

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen43%

“Super Lampe”

Qualität insgesamt8%

“Super Produkt”

Akkulaufzeit5%

“Akkus sind fest verbaut”

Preis-Leistungs-Verhältnis5%

“im richtigen Moment Gold wert.”

Benutzerfreundlichkeit4%

“lässt sich easy bedienen,”

beworben Vs Tatsächliches Produkt3%

“Das sagt eigentlich alles”

Magnetische Stärke/Adsorption3%

“Cooles Teil, praktisch mit starkem Clip und Magneten”

Stärke3%

“robust”

Design insgesamt3%

“Wird ganz elegant gemacht”

Gesamtgröße2%

“Funktional passt aber alles”

What buyers complain about

Akkulaufzeit8%

“Mit defektem Akku geliefert”

Aufladen7%

“Es gab Probleme mit dem Aufladen der Lampe”

Heizung6%

“Selbst das Metallgehäuse wird dann knapp 50°C warm”

Preis-Leistungs-Verhältnis4%

“Preis Leistung unangemessen, kostruktiv undruchdacht”

Gesamtgröße4%

“Etwas größer als ein 2€-Stück”

Gewicht schwer4%

“ein wenig zu schwer”

Defekt Material/Teile2%

“Leider defekt bei mir angekommen”

Benutzerfreundlichkeit2%

“Irgendwie wurde auch die Bedienung bemängelt”

Funktionalität insgesamt2%

“Funktioniert nicht”

Materialqualität2%

“Material nicht langlebig”

Top return reasons

Helligkeit/Glanz/Glühen20%
Funktionalität insgesamt15%
Aufladen10%
Defekt Material/Teile7%
Heizung6%
Gesamtgröße6%
Gewicht schwer5%
Akkulaufzeit5%
Benutzerfreundlichkeit4%
Stärke3%

Common questions

Is sofirn profitable to sell on Amazon Germany?
The niche generates €29K/yr across 27 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (35/100).
How competitive is the sofirn niche?
2 brands and 5 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sofirn?
Top complaints mined from reviews: Akkulaufzeit, Aufladen, Heizung. The return rate is 4.0%.
When does demand for sofirn peak?
Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the sofirn niche?
Listings span €18.68–€97.96; the average listing price is €36.98 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.