Is sockelfarbe profitable to sell on Amazon Germany?

The niche generates €49K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +111.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the sockelfarbe niche?

8 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in sockelfarbe?

Top complaints mined from reviews: Lackqualität, Farbe, Auslaufsicher. The return rate is 0.2%.

When does demand for sockelfarbe peak?

Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 11.7× the quietest.

What does it cost to enter the sockelfarbe niche?

Listings span €16.56–€59.03; the average listing price is €29.09 (sweet spot $15–$100). The average incumbent carries 575 reviews — the moat a new listing must climb.

sockelfarbe

Worth a look

Shows low returns (0.2%), but a small market ($49K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+111.8%

90-day search growth — must beat 0% to launch

Avg price

Incredible€29.09

avg listing price — sweet spot $15–$100

Price range

Incredible€16.56–€59.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good575.12

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad€49K

€49K/yr · 73K searches

Signals Trending

According to Flapen's Amazon Germany niche tracking, sockelfarbe is a €49K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

sockelfarbe market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €44K–€58K; units × avg price
Conversion rate: 2.3%
Avg BSR: #46
Page quality: 0%
Prime: 24%
Sponsored: 65%
Out of stock: 0.3%
Avg brand age: 71 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Wilckens44%
Plid23%
colourPlus Farbe und mehr14%
Craft Colors11%
EM生活2%
Isolbau2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +111.8% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.7×

Open Trend

Top sockelfarbe search terms

sockelfarbe20K/yr +98.1%0.8% conv.
sockelfarbe anthrazit außen16K/yr +132.8%3.6% conv.
fassadenfarbe anthrazit14K/yr +90.0%2.6% conv.
sockelfarbe aussen10K/yr +114.2%1.0% conv.
sockelfarbe grau außen6K/yr +319.5%2.2% conv.
sockelfarbe grau4K/yr +57.4%1.4% conv.
sockelfarbe anthrazit3K/yr +140.5%3.5% conv.

All search terms

Top sockelfarbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wilckens Sockel- und Dachfarbe matt 5 l Anthrazit

Wilckens€23.204.6★2,136 rev

Plid - Fassadenfarbe Außen Anthrazitgrau - 5l [WETTER & UV-BESTÄNDIG]- Hochwertige Farbe für Mauerwerk Hauswand Beton & Kellerwand - Sockelfarbe - Mauerfarbe - Wandfarbe Grau - Made in Germany

Plid€35.994.6★535 rev

colourPlus Sockelfarbe & Dachfarbe 5L Anthrazitgrau | Wetter & UV Beständige Farbe für Dachflächen Beton Mauerwerk Fassade & Kellerwände | Made in Germany

colourPlus Farbe und mehr€25.024.6★239 rev

Plid Sockel- & Dachfarbe 2 5 l [Anthrazitgrau] matt Fassadenfarbe außen hochdeckend wetterfest & UV-beständig mit Abperleffekt für Beton Putz Mauerwerk Dachziegel & Faserzement ca. 15 m

Plid€26.205.0★15 rev

Craft colors Sockelfarbe 5L Anthrazit | hochwertige Farbe für Beton Mauerwerk Kellerwand Fassade & Dachflächen | Nassabriebklasse 1 | Made in Germany | Wetter & UV-Beständig

Craft Colors€43.804.5★383 rev

Newest

by launch date

Plid Sockel- & Dachfarbe 2 5 l [Anthrazitgrau] matt Fassadenfarbe außen hochdeckend wetterfest & UV-beständig mit Abperleffekt für Beton Putz Mauerwerk Dachziegel & Faserzement ca. 15 m

Plid€26.2015 rev

3mo ago

Plid Sockel- & Dachfarbe 2 5 l [Schiefergrau] matt Fassadenfarbe außen hochdeckend wetterfest & UV-beständig mit Abperleffekt für Beton Putz Mauerwerk Dachziegel & Faserzement ca. 15 m

Plid€26.5615 rev

3mo ago

FARBEX Gummifarbe Innen & Außen Flüssigkunststoff Farbe für Dach Beton Holz Metall | Elastische Abdichtung UV-beständig | 1 2 kg Grau

FARBEX€20.25418 rev

2y ago

Sockelfarbe 5L Steingrau | hochwertige Farbe für Beton Mauerwerk Kellerwand Fassade & Dachflächen | Nassabriebklasse 1 | Made in Germany | Wetter & UV-Beständig

Craft Colors€43.53326 rev

2y ago

Craft colors Sockelfarbe 5L Schiefer | hochwertige Farbe für Beton Mauerwerk Kellerwand Fassade & Dachflächen | Nassabriebklasse 1 | Made in Germany | Wetter & UV-Beständig

Craft Colors€43.74199 rev

2y ago

What buyers say about sockelfarbe

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe33%

“Super colourPlus Sockel &Dachfarbe”

Abdeckung20%

“Super deckkraft”

Qualität insgesamt16%

“Super Produkt”

Lackqualität12%

“Top Farbe, deckt super mit nur einem Anstrich”

beworben Vs Tatsächliches Produkt7%

“Entspricht voll den erwartungen”

Benutzerfreundlichkeit5%

“EINFACH WUNDERBAR”

Preis-Leistungs-Verhältnis1%

“Preisgünstig”

Haltbarkeit1%

“Es hält einfach überall”

Helligkeit/Glanz/Glühen1%

“Meine Terrasse erstrahlt in neuem Glanz mit nur einem Anstrich”

Feucht/Trocken1%

“trocknet sehr schnell”

What buyers complain about

Lackqualität21%

“Erst als wir am Ende mit streichen waren haben wir einen Schock bekommen”

Farbe14%

“Falsche Farbe bekommen oder Farbbezeichnung irreführend?”

Auslaufsicher12%

“Ca 1 L ist ausgelaufen”

Haltbarkeit7%

“Langlebigkeit muss sich erst herausstellen”

Qualität insgesamt7%

“Liebe Kunden wenn ihr es nicht so möchtet, kauft lieber hochwertiger und woanders”

Haftung/Klebrigkeit5%

“Klebeband hält leider nicht”

Top return reasons

Farbe54%

Lackqualität27%

Auslaufsicher9%

Defekt Material/Teile4%

Gesamtgröße3%

Wasserbeständigkeit2%

Gesamt anzeigen1%

Benutzerfreundlichkeit1%

Common questions

Is sockelfarbe profitable to sell on Amazon Germany?: The niche generates €49K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +111.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the sockelfarbe niche?: 8 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in sockelfarbe?: Top complaints mined from reviews: Lackqualität, Farbe, Auslaufsicher. The return rate is 0.2%.
When does demand for sockelfarbe peak?: Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 11.7× the quietest.
What does it cost to enter the sockelfarbe niche?: Listings span €16.56–€59.03; the average listing price is €29.09 (sweet spot $15–$100). The average incumbent carries 575 reviews — the moat a new listing must climb.

sockelfarbe

sockelfarbe market data

Competition & brand share

Demand & seasonality

Top sockelfarbe search terms

Top sockelfarbe products on Amazon

Top sellers

Newest

Trending

What buyers say about sockelfarbe

What buyers love

What buyers complain about

Top return reasons

Common questions

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