Smart Home

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €175K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-34.6%

Conversion, latest week

0.2%

Market size, estimated

€175Ka year

Peak month

December3.3× the quietest month

Top search term

smart home782K searches a year

Listings sell for €47.67 on average, from €1.00 to €299.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €47.67 that is €0 to €5K a year per listing.

Average price

€47.67inside the $15 to $100 sweet spot

Price range

€1.00–€299.53

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

€0–€5K

Returns

2.1%of orders · Amazon Germany median 1.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #103 within Steckdosen & Zubehör. It carries 5,009 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

2.1%

Average rank

#103in Steckdosen & Zubehör

Average rating

4.34 starsAmazon Germany average 4.37 stars

Average reviews

5,009per listing

Listings tracked

76

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

10Amazon's first-year sales bar

Average brand age

34 months