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Silikon Grau

Fail

Prices span $3.50–$14.94, mostly outside the sweet spot, so Silikon Grau is a Fail.

Flapen Score
39
39 / 100
Ranks 2,640 of 3,232 Baumarkt niches · −10 vs the category median of 49
Market size
€133K/yr143K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
70%top-5 click share · 8 brands · 63 sellers

Flapen Score

Silikon Grau against its category

The dotted line is the Baumarkt average. Past it, Silikon Grau is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silikon Grau market on Amazon at a glance

Shoppers on Amazon Germany searched for Silikon Grau 143K times last year and spent an estimated €133K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
12.3%
Market size, estimated
€133Ka year
Peak month
February1.4× the quietest month
Top search term
silikon grau45K searches a year

02 · Price

A sale here is worth €7.55.

Listings sell for €7.55 on average, from €3.50 to €14.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €7.55 that is €4K to €6K a year per listing.

Average price
€7.55under the $15 to $100 sweet spot
Price range
€3.50–€14.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #134 within Klebemittel & Dichtstoffe. It carries 1,769 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
6.1%
Average rank
#134in Klebemittel & Dichtstoffe
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,769per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Silikon Grau products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

63

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Brand 170%
  • Brand 212%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Silikon Grau search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Silikon Grau search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silikon grau45K/yr
  • silikon grau sanitär21K/yr
  • silikon hellgrau14K/yr
  • sanitärsilikon grau13K/yr
  • silikon grau außen7K/yr
  • bad silikon grau10K/yr
  • silikon grau fußboden7K/yr
  • silikon zementgrau5K/yr
  • sanitär silikon hellgrau4K/yr
  • silikon bad grau5K/yr

Reviews and returns

What reviews say buyers love and hate about Silikon Grau

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Gruselig und ungeeignet”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Silikon Grau questions

Answered from the same tracked data.