Is silikon profitable to sell on Amazon Germany?

The niche generates €522K/yr across 33 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the silikon niche?

13 brands and 97 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in silikon?

Top complaints mined from reviews: Benutzerfreundlichkeit, Farbe, Qualität insgesamt. The return rate is 0.7%.

When does demand for silikon peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the silikon niche?

Listings span €2.13–€15.59; the average listing price is €6.87 (sweet spot $15–$100). The average incumbent carries 1,025 reviews — the moat a new listing must climb.

silikon

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($2.13–$15.59) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,025.33

avg incumbent reviews — the moat a new listing must climb

Market size

Good€522K

€522K/yr · 965K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Avg price

Bad€6.87

avg listing price — sweet spot $15–$100

Price range

Bad€2.13–€15.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, silikon is a €522K/yr Amazon Germany market (965K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

silikon market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: €550K–€687K; units × avg price
Conversion rate: 7.9%
Avg BSR: #83
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 3.4%
Avg brand age: 47 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

13%

fischer36%
SIKA24%
Sista9%
Cornat7%
dubaust5%
Final5%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top silikon search terms

silikon438K/yr +0.9%3.6% conv.
silikon transparent95K/yr +37.9%7.4% conv.
silikon weiß60K/yr -1.7%8.7% conv.
sanitär silikon weiß33K/yr -2.2%10.9% conv.
sanitär silikon68K/yr -43.1%4.5% conv.
silikon transparent außen25K/yr +127.4%6.1% conv.
sanitärsilikon21K/yr +21.3%5.3% conv.
silicon25K/yr -5.0%2.5% conv.
silikon weiss sanitär23K/yr -8.2%13.4% conv.
silikon aussenbereich17K/yr +65.2%2.5% conv.

All search terms

Top silikon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

fischer Premium-Sanitärsilikon Silikon zum Abdichten & Verfugen im Sanitär- und Küchenbereich Kartusche für zahlreiche Anwendungen und Baustoffe Langzeitschutz vor Schimmel 310 ml sanitärgrau

fischer€6.094.5★690 rev

Sika Sanitär Silikon Sikasil C Flüssigkeit Transparent Wasserdicht Zum Verfugen & Abdichten Bad & Küche Wasserresistent Schimmelresistent Geruchsarm 300 ml

SIKA€7.874.7★1,653 rev

Sika - Sanitär Silikon - Sikasil C - Weiß - Zum Verfugen & Abdichten Bad & Küche Wasserdicht Schimmelresistent Geruchsarm 300 ml

SIKA€7.504.7★1,651 rev

Fermit Silikon 100 ml Tube - transparent - Für Abdichtungen geeignet geruchlos - Temperaturbereich -40C bis +120C - bleibt dauerhaft elastisch - Reinigungsmittelbeständig / T381199

Cornat€5.744.4★935 rev

Sista Pattex NEUE FUGE weiße Silikon Dichtmasse in wenigen Minuten von IHH zu AHH schimmelresistentes Sanitärsilikon für Küche und Bad einfache Erneuerung von Fugen in nur einem Schritt 1x80ml

Sista€6.564.0★960 rev

Newest

by launch date

PROCREA Premium Silikon Sanitär & Bau transparent [Ganz ohne Werkzeug] Sanitärsilikon mit Langzeitschutz vor Schimmel - Geruchsmildes Bausilikon für innen & außen - Made In Germany - 60g Inhalt

PROCREA€6.4631 rev

4mo ago

PROCREA Premium Sanitärsilikon 100 (edelweiß) [Schimmelresistent] Hochwertiges Sanitärsilikon zum abdichten für Fugen in Bad Dusche & Küche uvm. - Silicon weiß - Profi-Qualität

PROCREA€6.89153 rev

10mo ago

FINAL Sanitärsilikon Weiß 50ml Silikon Weiß für Bad Küche Dusche Schimmelresistent & Wasserfest Dauerelastisches Sanitär Silikon Weiss

Final€6.72603 rev

1y ago

dubaust SAB24 Sanitärsilikon Basic elastisch dauernassbeständig schimmelresistent Bad Küche Dusche Feuchträume 300ml Kartusche (transparent)

dubaust€6.03398 rev

1y ago

dubaust SAB24 Sanitärsilikon Basic elastisch dauernassbeständig schimmelresistent Bad Küche Dusche Feuchträume 300ml Kartusche (weiss)

dubaust€5.99398 rev

1y ago

What buyers say about silikon

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

Benutzerfreundlichkeit13%

“Einfache Handhabung”

Materialqualität10%

“Material o. k.”

beworben Vs Tatsächliches Produkt8%

“Wie bestellt”

Preis-Leistungs-Verhältnis7%

“Top Produkt zum besten Preis”

Haftung/Klebrigkeit6%

“Es haftet super”

Effizienz5%

“Hat super geklappt”

Gesamtgröße4%

“passt alles”

Haltbarkeit2%

“Die Langzeitbewertung erfolgt nach Beobachtung im Betrieb (Beständigkeit, Dichtheit, optische Stabilität).”

Farbe2%

“Grau war gut”

What buyers complain about

Benutzerfreundlichkeit17%

“Mühsam und unhandlich”

Farbe10%

“Schlechte Farbe”

Qualität insgesamt8%

“Leider qualitativ nicht überzeugend”

Preis-Leistungs-Verhältnis7%

“Geld in die Tonne geschmissen”

Funktionalität insgesamt6%

“Funktioniert nicht”

Haltbarkeit5%

“Vergilbt leider”

Materialqualität5%

“Material kommt unregelmäßig raus”

Einfache Reinigung3%

“Ich musste alles wieder rausfrimeln”

Dicke3%

“extrem dickflüssig”

Gesamtgröße3%

“dann ist die Tube zu gross”

Top return reasons

Farbe64%

Gesamtgröße7%

Funktionalität insgesamt5%

beworben Vs Tatsächliches Produkt3%

Qualität insgesamt3%

Materialqualität3%

Defekt Material/Teile3%

Haftung/Klebrigkeit3%

Kompatibilität – insgesamt1%

Preis-Leistungs-Verhältnis1%

Common questions

Is silikon profitable to sell on Amazon Germany?: The niche generates €522K/yr across 33 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the silikon niche?: 13 brands and 97 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in silikon?: Top complaints mined from reviews: Benutzerfreundlichkeit, Farbe, Qualität insgesamt. The return rate is 0.7%.
When does demand for silikon peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the silikon niche?: Listings span €2.13–€15.59; the average listing price is €6.87 (sweet spot $15–$100). The average incumbent carries 1,025 reviews — the moat a new listing must climb.

silikon

silikon market data

Competition & brand share

Demand & seasonality

Top silikon search terms

Top silikon products on Amazon

Top sellers

Newest

Trending

What buyers say about silikon

What buyers love

What buyers complain about

Top return reasons

Common questions

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