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Silikon

Maybe

Returns run at only 0.7% of orders. But prices span $2.13–$15.59, mostly outside the sweet spot, so Silikon is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 3,232 Baumarkt niches · +5 vs the category median of 49
Market size
€522K/yr965K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
47%top-5 click share · 13 brands · 97 sellers

Flapen Score

Silikon against its category

The dotted line is the Baumarkt average. Past it, Silikon is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silikon market on Amazon at a glance

Shoppers on Amazon Germany searched for Silikon 965K times last year and spent an estimated €522K. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 965K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €522K a year.

Searches, last 12 months
965K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
7.9%
Market size, estimated
€522Ka year
Peak month
November1.3× the quietest month
Top search term
silikon438K searches a year

02 · Price

A sale here is worth €6.87.

Listings sell for €6.87 on average, from €2.13 to €15.59. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At €6.87 that is €21K to €27K a year per listing.

Average price
€6.87under the $15 to $100 sweet spot
Price range
€2.13–€15.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
€21K–€27K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #83 within Klebemittel & Dichtstoffe. It carries 1,025 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
3.4%
Average rank
#83in Klebemittel & Dichtstoffe
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,025per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Silikon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

€0€26K€52K€78K€104K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

97

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

13%

  • fischer36%
  • SIKA24%
  • Sista9%
  • Cornat7%
  • dubaust5%
  • Final5%
  • Open — no brand owns it (7 brands, 13%)

Demand

Silikon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Silikon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silikon438K/yr
  • silikon transparent95K/yr
  • silikon weiß60K/yr
  • sanitär silikon weiß33K/yr
  • sanitär silikon68K/yr
  • silikon transparent außen25K/yr
  • sanitärsilikon21K/yr
  • silicon25K/yr
  • silikon weiss sanitär23K/yr
  • silikon aussenbereich17K/yr

Reviews and returns

What reviews say buyers love and hate about Silikon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Benutzerfreundlichkeit17%−0.06

Mühsam und unhandlich

Feines Dosieren komplett unmöglich

Schlecht zu öffnen

Farbe10%−0.11

Schlechte Farbe

Nicht reinweiß und nicht gut verarbeitbar

Farbton ist heller als erwartet

Qualität insgesamt8%+2.19

Leider qualitativ nicht überzeugend

Ware ist Müll

Eher schlecht als recht

Preis-Leistungs-Verhältnis7%

Geld in die Tonne geschmissen

teuer

Nur Preis-Leistung passen nicht

Funktionalität insgesamt6%−0.03

Funktioniert nicht

Funktioniert wie normale Silikon nur halt nicht durch die Spitze sondern aus der Tube raus ansonsten bekommt man nichts durch

Auf Dauer nicht so gut in der Anwendung

Love

Qualität insgesamt26%+2.19

Super Produkt

Gute Qualität, alles Bestens

Top

Benutzerfreundlichkeit13%−0.06

Einfache Handhabung

Gut und wieder benutzbar

ergiebig sparsam

Materialqualität10%+0.64

Material o. k.

Bestes Acryl

Haftet zuverlässig auf gängigen Baumaterialien wie Beton, Holz, Aluminium und PVC

beworben Vs Tatsächliches Produkt8%+1.06

Wie bestellt

Hält was es verspricht

Erfüllt seinen zweck

Preis-Leistungs-Verhältnis7%

Top Produkt zum besten Preis

Preisgünstig

Super Preis/ Leistungsverhältnis

Return

0.7% Return rate 0% Fixable by listing

Farbe64%▆█▇█▇▇

Schlechte Farbe

Nicht reinweiß und nicht gut verarbeitbar

Farbton ist heller als erwartet

Gesamtgröße7%█▄▆▅▆▅

dann ist die Tube zu gross

Für klein

Zu wenig

Funktionalität insgesamt5%▇▃▄▆▅█

Funktioniert nicht

Funktioniert wie normale Silikon nur halt nicht durch die Spitze sondern aus der Tube raus ansonsten bekommt man nichts durch

Auf Dauer nicht so gut in der Anwendung

beworben Vs Tatsächliches Produkt3%▇▅▃▇█▅
Qualität insgesamt3%▅▅█▂▅▅

Leider qualitativ nicht überzeugend

Ware ist Müll

Eher schlecht als recht

FAQ

Common Silikon questions

Answered from the same tracked data.