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Shower Filter

Fail

The top 5 brands take 95% of clicks, so Shower Filter is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€414K/yr529K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
77%top-5 click share · 7 brands · 74 sellers

Flapen Score

Shower Filter against its category

The dotted line is the Baumarkt average. Past it, Shower Filter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Filter market on Amazon at a glance

Shoppers on Amazon Germany searched for Shower Filter 529K times last year and spent an estimated €414K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €414K a year.

Searches, last 12 months
529K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
3.7%
Market size, estimated
€414Ka year
Peak month
March1.4× the quietest month
Top search term
shower filter139K searches a year

02 · Price

A sale here is worth €21.21.

Listings sell for €21.21 on average, from €11.45 to €50.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At €21.21 that is €27K to €32K a year per listing.

Average price
€21.21inside the $15 to $100 sweet spot
Price range
€11.45–€50.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
€27K–€32K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Küchen- & Badarmaturen. It carries 4,941 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Küchen- & Badarmaturen
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
4,941per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Shower Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

74

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 156%
  • Brand 216%
  • Brand 313%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Shower Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shower Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower filter139K/yr
  • duschfilter96K/yr
  • kalkfilter dusche62K/yr
  • wasserfilter dusche53K/yr
  • water filter shower22K/yr
  • duschfilter gegen kalk13K/yr
  • shower filter for hard water germany21K/yr
  • duschfilter gegen kalk und chlor27K/yr
  • dusch filter12K/yr
  • dusche filter12K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Filter

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Filterung”
1.6%of orders come back
“Der Filter hält nicht so gut im Duschkopf”
A buyer, on “Filterung”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shower Filter questions

Answered from the same tracked data.