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54

shisha kohle 20kg

Worth a look

Shows low returns (0.1%), but a small market ($20K/yr) keeps it on the watch list.

Market size 5Growth 33Conversion 41Competition 50Returns 99Price range 89Avg price 93Brand share 42Review moat 72Quality gap 95

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great€51.31

avg listing price — sweet spot $15–$100

Price range

Great€9.27–€89.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good617.71

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Market size

Bad€20K

€20K/yr · 12K searches

According to Flapen's Amazon Germany niche tracking, shisha kohle 20kg is a €20K/yr Amazon Germany market (12K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

shisha kohle 20kg market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
€13K–€26K
units × avg price
Conversion rate
3.3%
Avg BSR
#33
Page quality
0%
Prime
33%
Sponsored
33%
Out of stock
26.2%
Avg brand age
53 months
Avg seller age
232 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

12%

  • BLACKCOCO's23%
  • One Nation16%
  • King Crocodile16%
  • trendforge15%
  • Brococo11%
  • BlackSellig8%
  • Open — no brand owns it (3 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
400300Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Top shisha kohle 20kg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€7828%€2K12%€2K16%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about shisha kohle 20kg

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt50%

“Super Produkt, zuverlässiger Verkäufer”

Geruch25%

“entwickelt keine störenden Gerüche.”

Preis-Leistungs-Verhältnis25%

“Super Preis Leistung”

What buyers complain about

Gesamtgröße25%

“Mich stört nur die Größe”

Qualität insgesamt18%

“Sehr schlecht Qualität”

Haltbarkeit10%

“Brechen beim Abtupfen auseinander”

Geruch10%

“Kohle stinkt beim anzünden/ komischen Geschmack beim Rauchen”

Funktionalität insgesamt10%

“Es läuft mehr als Normalerweise”

Entflammbar10%

“Schlechte Kohle”

beworben Vs Tatsächliches Produkt5%

“nicht der Beschreibung sowie den Produktbildern entspricht.”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung stimmt überhaupt nicht”

Heizung3%

“entwickelte kaum Hitze.”

Feucht/Trocken3%

“Erst beim Gebrauch stellte sich heraus, dass sie feucht war”

Top return reasons

Qualität insgesamt33%
Preis-Leistungs-Verhältnis17%
beworben Vs Tatsächliches Produkt13%
Haltbarkeit8%
Auslaufsicher8%
Defekt Material/Teile8%
Geruch8%
Messung / Ablesegenauigkeit4%

Common questions

Is shisha kohle 20kg profitable to sell on Amazon Germany?
The niche generates €20K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the shisha kohle 20kg niche?
9 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in shisha kohle 20kg?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 0.1%.
When does demand for shisha kohle 20kg peak?
Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the shisha kohle 20kg niche?
Listings span €9.27–€89.49; the average listing price is €51.31 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.