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Shelly Outdoor Plug

Maybe

Buyers convert on 15.7% of searches. But the top 5 products take 100% of clicks, so Shelly Outdoor Plug is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 20% of 3,232 Baumarkt niches · +7 vs the category median of 49
Market size
€215K/yr30K searches / yr
90-day growth
+124.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Shelly Outdoor Plug against its category

The dotted line is the Baumarkt average. Past it, Shelly Outdoor Plug is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shelly Outdoor Plug market on Amazon at a glance

Shoppers on Amazon Germany searched for Shelly Outdoor Plug 30K times last year and spent an estimated €215K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +124.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €215K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+124.7%
Conversion, latest week
15.7%
Market size, estimated
€215Ka year
Peak month
November7.5× the quietest month
Top search term
shelly outdoor plug s gen316K searches a year

02 · Price

A sale here is worth €45.81.

Listings sell for €45.81 on average, from €23.14 to €84.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At €45.81 that is €23K to €34K a year per listing.

Average price
€45.81inside the $15 to $100 sweet spot
Price range
€23.14–€84.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
€23K–€34K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Steckdosen & Zubehör. It carries 289 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#128in Steckdosen & Zubehör
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
289per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Shelly Outdoor Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Shelly Outdoor Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Shelly Outdoor Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shelly outdoor plug s gen316K/yr
  • shelly plug outdoor8K/yr
  • shelly outdoor plug6K/yr
  • shelly outdoor plug gen377/yr

Reviews and returns

What reviews say buyers love and hate about Shelly Outdoor Plug

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Funktionalität insgesamt”
1.6%of orders come back
“funktioniert nicht”
A buyer, on “Funktionalität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shelly Outdoor Plug questions

Answered from the same tracked data.