shelly outdoor plug
Worth a lookShows searches that convert (15.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Growth
Incredible+124.7%90-day search growth — must beat 0% to launch
Avg price
Incredible€45.81avg listing price — sweet spot $15–$100
Price range
Incredible€23.14–€84.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great289avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Okay€215K€215K/yr · 30K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, shelly outdoor plug is a €215K/yr Amazon Germany market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
shelly outdoor plug market data
- Units sold / yr
- 3K–3K
- avg 500–750/product
- Revenue / yr
- €115K–€137K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Shelly100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +124.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Top shelly outdoor plug search terms
- shelly outdoor plug s gen316K/yr
- shelly plug outdoor8K/yr
- shelly outdoor plug6K/yr
- shelly outdoor plug gen377/yr
Top shelly outdoor plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shelly Outdoor Plug S Gen3 WLAN Smarte Steckdose für den Außenbereich IP44 Matter-Zertifiziert 12A 2500W Außenbeleuchtung Leistungsmessung Außenautomatisierung Alexa Google Apple Homekit
Shelly€23.144.5★379 rev
Shelly Outdoor Plug S Gen3 Dopplepack WLAN Smarte Steckdose für den Außenbereich IP44 Matter-Zertifiziert 12A 2500W Außenbeleuchtung Leistingsmessung Außenautomatisierung Alexa Google
Shelly€44.774.5★379 rev
SHELLY WLAN-Steckdose Plug S Gen3 Outdoor Matter
Shelly€30.574.7★19 rev
Shelly Outdoor Plug S Gen3 Viererpack
Shelly€84.754.5★379 rev
Newest
by launch dateShelly Outdoor Plug S Gen3 Dopplepack WLAN Smarte Steckdose für den Außenbereich IP44 Matter-Zertifiziert 12A 2500W Außenbeleuchtung Leistingsmessung Außenautomatisierung Alexa Google
Shelly€44.77379 rev
Shelly Outdoor Plug S Gen3 Viererpack
Shelly€84.75379 rev
SHELLY WLAN-Steckdose Plug S Gen3 Outdoor Matter
Shelly€30.5719 rev
Shelly Outdoor Plug S Gen3 WLAN Smarte Steckdose für den Außenbereich IP44 Matter-Zertifiziert 12A 2500W Außenbeleuchtung Leistungsmessung Außenautomatisierung Alexa Google Apple Homekit
Shelly€23.14379 rev
Trending
90-day click momentumShelly Outdoor Plug S Gen3 WLAN Smarte Steckdose für den Außenbereich IP44 Matter-Zertifiziert 12A 2500W Außenbeleuchtung Leistungsmessung Außenautomatisierung Alexa Google Apple Homekit
Shelly€23.144.5★
Shelly Outdoor Plug S Gen3 Viererpack
Shelly€84.754.5★
SHELLY WLAN-Steckdose Plug S Gen3 Outdoor Matter
Shelly€30.574.7★
Shelly Outdoor Plug S Gen3 Dopplepack WLAN Smarte Steckdose für den Außenbereich IP44 Matter-Zertifiziert 12A 2500W Außenbeleuchtung Leistingsmessung Außenautomatisierung Alexa Google
Shelly€44.774.5★
What buyers say about shelly outdoor plug
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr gutes Produkt”
“Funktioniert einwandfrei”
“Ist was es verspricht”
“Shelly Outdoor Plug”
“Einfach zu installieren”
“Besonders gefällt mir die stabile WLAN-Verbindung”
“Wie immer ein gutes Produkt zum guten Preis”
“Nützliches Gadget”
“Das Teil funktioniert einfach”
“Zudem sehr gut kompatibel zur Hausautomation über Home Assistant”
What buyers complain about
“funktioniert nicht”
“Nicht mal eine Woche und schon nach vielleicht 20 Schaltzyklen kaputt”
“Einschränkung beim WLAN”
“Super, nach dem Firmware Update, dass scheinbar nicht korrekt ablief, hat einer der beiden Stecker nur noch sporadische Wlan Verbindungen, die immer nach ein paar Minuten zusammen brechen”
“für meinen Geschmack etwas überladen. Was allerdings gar nicht geht”
“Nicht günstig”
“Eine etwas kleinere Bauform wäre wünschenswert”
Top return reasons
Common questions
- Is shelly outdoor plug profitable to sell on Amazon Germany?
- The niche generates €215K/yr across 4 tracked products. 90-day search growth is +124.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the shelly outdoor plug niche?
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shelly outdoor plug?
- Top complaints mined from reviews: Funktionalität insgesamt, Haltbarkeit, Konnektivität – insgesamt. The return rate is 1.6%.
- When does demand for shelly outdoor plug peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the shelly outdoor plug niche?
- Listings span €23.14–€84.75; the average listing price is €45.81 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.