Is serviettenkleber profitable to sell on Amazon Germany?

The niche generates €119K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (38/100).

How competitive is the serviettenkleber niche?

13 brands and 64 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in serviettenkleber?

Top complaints mined from reviews: Auslaufsicher, Geruch. The return rate is 0.4%.

When does demand for serviettenkleber peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 3.5× the quietest.

What does it cost to enter the serviettenkleber niche?

Listings span €2.80–€14.18; the average listing price is €8.70 (sweet spot $15–$100). The average incumbent carries 4,973 reviews — the moat a new listing must climb.

serviettenkleber

Skip it

Prices mostly outside the sweet spot ($2.80–$14.18) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay€119K

€119K/yr · 178K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,973.14

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€8.70

avg listing price — sweet spot $15–$100

Growth

Bad-35.4%

90-day search growth — must beat 0% to launch

Price range

Bad€2.80–€14.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, serviettenkleber is a €119K/yr Amazon Germany market (178K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

serviettenkleber market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €109K–€131K; units × avg price
Conversion rate: 7.7%
Avg BSR: #132
Page quality: 0%
Prime: 86%
Sponsored: 67%
Out of stock: 0.3%
Avg brand age: 45 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

10%

KREUL54%
Marabu15%
7 Artists7%
WEILAOK6%
UHU6%
1DFAUL3%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.4% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.5×

Open Trend

Top serviettenkleber search terms

serviettenkleber39K/yr -29.4%8.7% conv.
serviettentechnik27K/yr -34.4%3.3% conv.
serviettentechnik kleber23K/yr -35.2%9.0% conv.
serviettenkleber für serviettentechnik20K/yr -34.0%10.8% conv.
serviettentechnik starterset13K/yr -44.5%3.4% conv.
serviettenkleber transparent wasserfest7K/yr -25.4%9.2% conv.
servietten technik starter set7K/yr -40.2%3.6% conv.
servietten kleber7K/yr -44.0%8.2% conv.
kleber serviettentechnik transparent4K/yr -34.5%12.4% conv.
serviettentechnik kleber und lack3K/yr -1.5%8.9% conv.

All search terms

Top serviettenkleber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KREUL 49251 - Art Potch Lack und Leim transparent 150 ml Serviettentechnik- und Dekokleber auf Wasserbasis für Holz Keramik Stein und Karton

KREUL€5.644.7★2,962 rev

KREUL 49252 - Art Potch Lack und Leim transparent 250 ml Serviettentechnik- und Dekokleber auf Wasserbasis für Holz Keramik Stein und Karton

KREUL€7.494.7★2,962 rev

Marabu 11400013844 - Transparenter Lack und Kleber für Serviettentechnik glänzend 250 ml Flasche auf Wasserbasis Wetterfest und lichtbeständig auch für Bügeltechnik

Marabu€8.444.7★1,149 rev

KREUL 24392 - MUCKI Kinder-Serviettenkleber 750 ml - Auswaschbarer Kinder-Spezialkleber für Serviettentechnik mit sensitiven Eigenschaften

KREUL€13.584.7★37 rev

KREUL 49253 - Art Potch Lack und Leim transparent 750 ml Serviettentechnik- und Dekokleber auf Wasserbasis für Holz Keramik Stein und Karton

KREUL€12.344.7★2,961 rev

Newest

by launch date

NoxGule Serviettenkleber für Serviettentechnik Serviettentechnik Kleber 100ml Decoupage Kleber Wasserfest Geeignet zum Dekorieren Verzieren Serviettenmustern auf Terrakotta Holz Keramik Karton

NoxGule€8.417 rev

6mo ago

10 Stück Pinsel für Keramik Bemalen Set - Keramikpinsel Glasur Serviettentechnik Starterset - Fächerpinsel für Töpferzubehör Keramiks Bemalen Keramikmalerei Töpfern

Meyeyaia€5.875 rev

7mo ago

8 Stück Pinsel für Keramik Bemalen Keramikpinsel Weiche Pinsel für Serviettentechnik Pinsels Versiegelung Keramik Glasur Pinsels Töpfern Glasurpinsel Töpfern Ton Formen Töpfernn Töpfergla

Hariendny€5.8319 rev

9mo ago

1DFAUL 200 ml Bastelkleber mit Glanzfinish Lack und Versiegelung in einem schnelltrocknend kratz- und abriebfest wasserfest für Holz Papier Ton Stoff und mehr.

1DFAUL€14.1878 rev

1y ago

Rayher Serviettenkleber Flasche 250 ml auf Wasserbasis für den Innen- und Außenbereich Serviettentechnik-Kleber Kleber und Lack in einem farblos 35095000

Rayher€9.2018 rev

1y ago

What buyers say about serviettenkleber

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit26%

“Bester Serviettenkleber”

Qualität insgesamt24%

“Produkt OK”

beworben Vs Tatsächliches Produkt10%

“Hält was er verspricht”

Preis-Leistungs-Verhältnis8%

“Alles bestens, Preis-Leistung okay”

Benutzerfreundlichkeit8%

“Sehr gute Handhabung,”

Effizienz8%

“Funktioniert super auf”

Kreativität3%

“Damit kann man übelst kreativ werden”

Helligkeit/Glanz/Glühen2%

“Schöne glänzende Oberfläche”

Haltbarkeit2%

“Hält bisher super”

schnelltrocknend1%

“Es trocknet recht schnell”

What buyers complain about

Auslaufsicher50%

“Paket geöffnet und war ausgelaufen, ich musste Es waschen”

Geruch25%

“UND der Geruch ist kaum present, da muss man schon richtig die Nase ran halten”

Top return reasons

Haftung/Klebrigkeit34%

Materialqualität18%

Funktionalität insgesamt14%

beworben Vs Tatsächliches Produkt9%

Gesamtgröße9%

Qualität insgesamt5%

Produktzustand2%

Preis-Leistungs-Verhältnis2%

Auslaufsicher2%

Benutzerfreundlichkeit2%

Common questions

Is serviettenkleber profitable to sell on Amazon Germany?: The niche generates €119K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (38/100).
How competitive is the serviettenkleber niche?: 13 brands and 64 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in serviettenkleber?: Top complaints mined from reviews: Auslaufsicher, Geruch. The return rate is 0.4%.
When does demand for serviettenkleber peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 3.5× the quietest.
What does it cost to enter the serviettenkleber niche?: Listings span €2.80–€14.18; the average listing price is €8.70 (sweet spot $15–$100). The average incumbent carries 4,973 reviews — the moat a new listing must climb.