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Seed Phrase

Fail

Demand is soft, at -45.8% this quarter, so Seed Phrase is a Fail.

Flapen Score
47
47 / 100
Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size
€34K/yr38K searches / yr
90-day growth
-45.8%search demand this quarter
Competition
45%top-5 click share · 13 brands · 18 sellers

Flapen Score

Seed Phrase against its category

The dotted line is the Baumarkt average. Past it, Seed Phrase is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seed Phrase market on Amazon at a glance

Shoppers on Amazon Germany searched for Seed Phrase 38K times last year and spent an estimated €34K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Aug–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-45.8%
Conversion, latest week
2.1%
Market size, estimated
€34Ka year
Peak month
November2.7× the quietest month
Top search term
seed phrase20K searches a year

02 · Price

A sale here is worth €42.73.

Listings sell for €42.73 on average, from €9.93 to €122.50. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €42.73 that is €0 to €4K a year per listing.

Average price
€42.73inside the $15 to $100 sweet spot
Price range
€9.93–€122.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #616 within Sicherheitstechnik. It carries 316 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
2.0%
Average rank
#616in Sicherheitstechnik
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
316per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Seed Phrase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

18

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

45%

Top 20: 93%

Open market

26%

  • Brand 116%
  • Brand 215%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Seed Phrase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Seed Phrase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seed phrase20K/yr
  • steel wallet9K/yr
  • seed phrase metallplatte9K/yr

Reviews and returns

What reviews say buyers love and hate about Seed Phrase

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Benutzerfreundlichkeit”
16%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.8%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Seed Phrase questions

Answered from the same tracked data.