Is Schutzbrille profitable to sell on Amazon Germany?

Flapen scores Schutzbrille 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €648K a year across 12 tracked products. Search demand grew +3.4% in the last 90 days.

How competitive is the Schutzbrille niche on Amazon Germany?

5 brands and 65 sellers compete in Schutzbrille on Amazon Germany. The top 5 Schutzbrille products take 75% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Schutzbrille?

Schutzbrille buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Geruch. An estimated 0.7% of orders come back.

When does demand for Schutzbrille peak?

Search demand for Schutzbrille on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Schutzbrille niche?

Schutzbrille sells for €8.72 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.72 to €17.02. The average product has 4,253 reviews, the count a new listing must catch up to.

Schutzbrille

Fail

The top 5 brands take 100% of clicks, so Schutzbrille is a Fail.

Flapen Score: 43
43 / 100Ranks 2,253 of 3,232 Baumarkt niches · −6 vs the category median of 49
Market size: €648K/yr824K searches / yr
90-day growth: +3.4%search demand this quarter
Competition: 75%top-5 click share · 5 brands · 65 sellers

Flapen Score

Schutzbrille against its category

The dotted line is the Baumarkt average. Past it, Schutzbrille is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Schutzbrille market on Amazon at a glance

Shoppers on Amazon Germany searched for Schutzbrille 824K times last year and spent an estimated €648K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 824K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €648K a year.

Searches, last 12 months: 824K
Growth, 90 days vs prior 90: +3.4%
Conversion, latest week: 9.0%
Market size, estimated: €648Ka year
Peak month: March1.5× the quietest month
Top search term: schutzbrille428K searches a year

02 · Price

A sale here is worth €8.72.

Listings sell for €8.72 on average, from €2.72 to €17.02. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At €8.72 that is €44K to €52K a year per listing.

Average price: €8.72under the $15 to $100 sweet spot
Price range: €2.72–€17.02
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 80K–100K
Units per listing a year: 5,000–6,000
Revenue per listing a year: €44K–€52K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Sicherheitstechnik. It carries 4,253 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #6in Sicherheitstechnik
Average rating: 4.46 starsAmazon Germany average 4.37 stars
Average reviews: 4,253per listing
Listings tracked: 12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 49 months

Products

Top Schutzbrille products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Brand 163%
Brand 216%
Brand 314%
Brand 44%
Brand 54%

Demand

Schutzbrille search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Schutzbrille search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schutzbrille428K/yr +1.0%5.1% conv.
schutzbrille arbeitsschutzbrille185K/yr +6.6%5.5% conv.
arbeitsschutzbrille45K/yr +20.8%3.0% conv.
schutzbrillen30K/yr +14.3%2.3% conv.
sicherheitsbrille17K/yr -2.4%4.0% conv.
safety glasses15K/yr +12.6%2.9% conv.
augenschutz10K/yr -3.8%1.8% conv.
schutzbrille labor13K/yr -20.4%1.9% conv.
staubschutzbrille9K/yr +3.4%3.1% conv.
schutzbrille baustelle8K/yr -20.3%4.9% conv.

Reviews and returns

What reviews say buyers love and hate about Schutzbrille

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”

16%of negative reviews mention “Qualität insgesamt”

0.7%of orders come back

“Billiger Schrott und unsicher”

A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Schutzbrille questions

Answered from the same tracked data.

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