Is schutzbrille profitable to sell on Amazon Germany?

The niche generates €648K/yr across 12 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (43/100).

How competitive is the schutzbrille niche?

5 brands and 65 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in schutzbrille?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Geruch. The return rate is 0.7%.

When does demand for schutzbrille peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the schutzbrille niche?

Listings span €2.72–€17.02; the average listing price is €8.72 (sweet spot $15–$100). The average incumbent carries 4,253 reviews — the moat a new listing must climb.

schutzbrille

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Market size

Good€648K

€648K/yr · 824K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Review moat

Bad4,253.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€8.72

avg listing price — sweet spot $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Price range

Bad€2.72–€17.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, schutzbrille is a €648K/yr Amazon Germany market (824K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

schutzbrille market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: €698K–€872K; units × avg price
Conversion rate: 9.0%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Uvex63%
Amazon Basics16%
3M14%
Heanvmyss4%
Dräger4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top schutzbrille search terms

schutzbrille428K/yr +1.0%5.1% conv.
schutzbrille arbeitsschutzbrille185K/yr +6.6%5.5% conv.
arbeitsschutzbrille45K/yr +20.8%3.0% conv.
schutzbrillen30K/yr +14.3%2.3% conv.
sicherheitsbrille17K/yr -2.4%4.0% conv.
safety glasses15K/yr +12.6%2.9% conv.
augenschutz10K/yr -3.8%1.8% conv.
schutzbrille labor13K/yr -20.4%1.9% conv.
staubschutzbrille9K/yr +3.4%3.1% conv.
schutzbrille baustelle8K/yr -20.3%4.9% conv.

All search terms

Top schutzbrille products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Uvex Schutzbrille i-Works - Kratzfest und beschlagfrei - leichte und sportliche Sicherheitsbrille Arbeitsschutzbrille mit UV-Schutz - anthrazit-blau/transparent

Uvex€8.514.5★7,729 rev

Amazon Basics Schutzbrille (klar / schwarz) Antibeschlag 12er Pack

Amazon Basics€17.024.4★762 rev

Uvex pheos - Schutzbrille - Bügelbrille supravision excellence Technologie - metallfrei beschlagfrei & kratzfest - one size - gelb/schwarz

Uvex€8.154.6★2,198 rev

Uvex i-works Schutzbrille - Arbeitsschutzbrille mit supravision excellence Technologie - kratzfest & beschlagfrei UV400-Schutz

Uvex€9.164.5★7,730 rev

3M Virtua AP Schutzbrille - Augenschutz UV Schutz - Transparente kratzfeste Schutzbrille für Industrie und Gewerbe 26 g leicht

3M€2.724.5★12,097 rev

Newest

by launch date

Heanvmyss Schutzbrille 2 Stück Arbeitsschutzbrille Transparent Sicherheitsbrille Anti-Beschlag und Anti-Kratz-Beschichtung Seitenschutz Laborschutzbrille für Männer Frauen(Klar)

Heanvmyss€5.93118 rev

1y ago

Uvex pheos - Schutzbrille - Bügelbrille supravision excellence Technologie - metallfrei beschlagfrei & kratzfest - one size - gelb/schwarz

Uvex€8.152,198 rev

3y ago

Uvex pheos - Schutzbrille - sportliche Sicherheitsbrille mit 100% UV-Schutz - metallfrei Anti-Beschlag & kratzfest - schwarz/rot grau 23%

Uvex€7.792,198 rev

3y ago

Uvex i-works Schutzbrille - Arbeitsschutzbrille mit supravision excellence Technologie - kratzfest & beschlagfrei UV400-Schutz

Uvex€9.167,730 rev

4y ago

Amazon Basics Schutzbrille (klar / schwarz) Antibeschlag 12er Pack

Amazon Basics€17.02762 rev

4y ago

What buyers say about schutzbrille

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“Passt”

Qualität insgesamt13%

“Super Produkt”

Komfort insgesamt11%

“Sitzt bequem und gut unterm Helm”

Preis-Leistungs-Verhältnis11%

“Super Preis-Leistung”

beworben Vs Tatsächliches Produkt8%

“Produkt wie beschrieben”

Schutz7%

“Beste Schutzbrille”

Gewicht leicht4%

“Leicht und angenehm zu tragen”

Benutzerfreundlichkeit2%

“Easy”

Stärke2%

“Stabil”

Kratzfestigkeit1%

“Passt gut, bisher keine Kratzer”

What buyers complain about

Qualität insgesamt16%

“Billiger Schrott und unsicher”

Gesamtgröße14%

“Ein bisschen klobig”

Geruch9%

“stinkt”

Komfort insgesamt6%

“deshalb leider total unbequem zu tragen”

Haltbarkeit6%

“Löst sich auf”

Defekt Material/Teile5%

“Super Teile”

Kratzfestigkeit4%

“zerkratzt aber leicht.”

Benutzerfreundlichkeit3%

“Schwierig bei Brillenträger”

Auslaufsicher3%

“entsteht viel Staub.”

Allergien3%

“Während eigentlich mein Kind schon nach 1 Std Aufenthalt im Freien den ganzen Tag dann unter der Allergie litt,”

Top return reasons

Gesamtgröße59%

Qualität insgesamt8%

Geruch4%

Funktionalität insgesamt4%

Kompatibilität – insgesamt4%

Komfort insgesamt3%

Kratzfestigkeit2%

Fall/Aufprallschutz2%

beworben Vs Tatsächliches Produkt2%

Sichtweite2%

Common questions

Is schutzbrille profitable to sell on Amazon Germany?: The niche generates €648K/yr across 12 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (43/100).
How competitive is the schutzbrille niche?: 5 brands and 65 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in schutzbrille?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Geruch. The return rate is 0.7%.
When does demand for schutzbrille peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the schutzbrille niche?: Listings span €2.72–€17.02; the average listing price is €8.72 (sweet spot $15–$100). The average incumbent carries 4,253 reviews — the moat a new listing must climb.