Is Schuko Kupplung profitable to sell on Amazon Germany?

Flapen scores Schuko Kupplung 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €149K a year across 24 tracked products. Search demand grew +11.7% in the last 90 days.

How competitive is the Schuko Kupplung niche on Amazon Germany?

11 brands and 51 sellers compete in Schuko Kupplung on Amazon Germany. The top 5 Schuko Kupplung products take 58% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Schuko Kupplung?

Schuko Kupplung buyers on Amazon Germany complain most about Qualität insgesamt, Montage/Installation, and Buchse/Anschluss/Stecker. An estimated 0.4% of orders come back.

When does demand for Schuko Kupplung peak?

Search demand for Schuko Kupplung on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Schuko Kupplung niche?

Schuko Kupplung sells for €7.39 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.44 to €25.44. The average product has 1,080 reviews, the count a new listing must catch up to.

Schuko Kupplung

Fail

Products sell for $7.39 on average, outside the sweet spot, so Schuko Kupplung is a Fail.

Flapen Score: 49
49 / 100Ranks 1,497 of 3,232 Baumarkt niches · on the category median
Market size: €149K/yr207K searches / yr
90-day growth: +11.7%search demand this quarter
Competition: 58%top-5 click share · 11 brands · 51 sellers

Flapen Score

Schuko Kupplung against its category

The dotted line is the Baumarkt average. Past it, Schuko Kupplung is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Schuko Kupplung market on Amazon at a glance

Shoppers on Amazon Germany searched for Schuko Kupplung 207K times last year and spent an estimated €149K. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €149K a year.

Searches, last 12 months: 207K
Growth, 90 days vs prior 90: +11.7%
Conversion, latest week: 9.8%
Market size, estimated: €149Ka year
Peak month: November1.4× the quietest month
Top search term: schuko kupplung90K searches a year

02 · Price

A sale here is worth €7.39.

Listings sell for €7.39 on average, from €1.44 to €25.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €7.39 that is €6K to €7K a year per listing.

Average price: €7.39under the $15 to $100 sweet spot
Price range: €1.44–€25.44
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: €6K–€7K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Schutzkontaktstecker & -steckdosen. It carries 1,080 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #132in Schutzkontaktstecker & -steckdosen
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 1,080per listing
Listings tracked: 24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 52 months

Products

Top Schuko Kupplung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

Brand 155%
Brand 218%
Brand 37%
Brand 45%
Brand 54%
Brand 63%
Open — no brand owns it (5 brands, 9%)

Demand

Schuko Kupplung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Schuko Kupplung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schuko kupplung90K/yr +8.8%8.4% conv.
kupplung 230v22K/yr -6.0%10.0% conv.
schuko kupplung außenbereich9K/yr +111.8%10.5% conv.
schuko stecker kupplung10K/yr +4.2%6.0% conv.
stecker verlängerungskabel7K/yr +95.4%5.6% conv.
stecker für verlängerungskabel6K/yr +29.2%6.0% conv.
schutzkontaktkupplung4K/yr +37.4%5.7% conv.
stecker und kupplung 230v6K/yr -9.7%2.6% conv.
gummikupplung 230v außenbereich5K/yr +91.6%11.6% conv.
230v kupplung5K/yr -3.6%5.4% conv.

Reviews and returns

What reviews say buyers love and hate about Schuko Kupplung

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

32%of negative reviews mention “Qualität insgesamt”

0.4%of orders come back

“Qualität ungenügend”

A buyer, on “Qualität insgesamt”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Schuko Kupplung questions

Answered from the same tracked data.

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