Is schürhaken profitable to sell on Amazon Germany?

The niche generates €20K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (48/100).

How competitive is the schürhaken niche?

20 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in schürhaken?

Top complaints mined from reviews: Qualität insgesamt, Gewicht schwer, Preis-Leistungs-Verhältnis. The return rate is 0.8%.

When does demand for schürhaken peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the schürhaken niche?

Listings span €3.47–€31.89; the average listing price is €12.22 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.

schürhaken

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great134.93

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good€3.47–€31.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.22

avg listing price — sweet spot $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-35.4%

90-day search growth — must beat 0% to launch

Market size

Bad€20K

€20K/yr · 68K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, schürhaken is a €20K/yr Amazon Germany market (68K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

schürhaken market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €31K–€37K; units × avg price
Conversion rate: 2.4%
Avg BSR: #342
Page quality: 0%
Prime: 63%
Sponsored: 74%
Out of stock: 7.7%
Avg brand age: 57 months
Avg seller age: 218 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

44%

Top 20: 93%

Open market

36%

EL ZORRO17%
AGM12%
KOTARBAU10%
Uten10%
BEGRIS8%
Relaxdays8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top schürhaken search terms

schürhaken40K/yr -34.3%3.1% conv.
feuerhaken11K/yr -28.3%3.1% conv.
schürhaken feuerschale5K/yr +235.6%4.5% conv.
schürhaken kamin12K/yr -85.5%2.3% conv.

All search terms

Top schürhaken products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IMEX EL ZORRO 70501 Schürhaken mit normalem Griff 45 cm

EL ZORRO€6.904.6★253 rev

Uten Feuerhaken Lang 81cm Schürhaken Schüreisen Kaminhaken Holzkohle mit Doppelhaken Holzgriff Kaminzubehör

Uten€12.394.1★48 rev

KOTARBAU Kaminbesteck 2-teilig - Schürhaken & Ascheschieber - Kaminofen Holzofen - Besteck Set Schwarz - Holzgriffe - Langlebig - Sicher - Funktional

KOTARBAU€15.084.5★96 rev

onlyfire 91 5 cm Stahl Kamin Feuerhaken Holzkohle Schürhaken

onlyfire€15.534.5★291 rev

FeuerHaken Kaminbesteck Heim Kamin Feuer machen das Werkzeug im Freien (1pcs FeuerHaken)

AGM€11.524.3★13 rev

Newest

by launch date

Relaxdays Schürhaken 91 5 cm Länge Feuerhaken mit Holzgriff Öse zum Aufhängen Ofen & Feuerschale Eisen schwarz

Relaxdays€8.974 rev

7mo ago

Kingson Schwerlast 43 cm Kaminschürhaken - einteiliger geschmiedeter Eisen-Schürhaken mit Haken - Ideal für Holzbrenner Feuerstellen & offenes Feuer - Schwarzes Finish

Kingson€9.8920 rev

10mo ago

Grilliance Holzkohlegrill Aschehacke Hacke für Kamin Holzofen Pizzaofen Edelstahl BBQ Reiniger Schürhaken Schaber Längliches Reinigungswerkzeug Zubehör für Smoker Kamado Keramik Vision Grills

Grilliance€14.2026 rev

1y ago

pokm toolsmarket - Feuerhaken 85cm mit Holzgriff Kamin-Schürhaken aus Stahl Kaminzubehör für Ofen & Feuerstelle Hergestellt in EU

pokm toolsmarket€12.8514 rev

1y ago

CKLT Schürhaken Robuster 66cm Kurzer Schürhaken Kamin Feuerhaken aus Stahl für Feuerschale Kamine Feuerstelle Abnehmbares Design mit Verdrehtes Seil-Design Griff

CKLT€15.07466 rev

2y ago

What buyers say about schürhaken

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Qualität voll und ganz ok”

Stärke20%

“Solide”

Benutzerfreundlichkeit11%

“Einfach praktisch und gut”

beworben Vs Tatsächliches Produkt10%

“Erfüllt voll sein Zweck”

Gesamtgröße7%

“Passt”

Preis-Leistungs-Verhältnis6%

“Preis-Leistung stimmt”

Design insgesamt4%

“Ein sehr zweckmäßiges Utensil, sowohl in seiner Verwendung als auch in seinem Design”

Feuerwiderstand3%

“Guter Feuerhaken”

Griff3%

“liegt gut in der Hand”

Einfache Reinigung3%

“Ein sehr praktisches Hilfsmittel zum Reinigen des Gusseisenofens, empfehlenswert”

What buyers complain about

Qualität insgesamt38%

“Billig verarbeitet, für eine Saison ausreichend”

Gewicht schwer13%

“Ist etwas schwer ansonsten”

Preis-Leistungs-Verhältnis13%

“Preis zu hoch”

beworben Vs Tatsächliches Produkt13%

“Abbildung falsch”

Top return reasons

Gesamtgröße17%

Gewicht schwer17%

Defekt Material/Teile12%

Entflammbar7%

Mechanismus probleme7%

beworben Vs Tatsächliches Produkt7%

Farbe5%

Produktzustand5%

Lackqualität5%

Qualität insgesamt3%

Common questions

Is schürhaken profitable to sell on Amazon Germany?: The niche generates €20K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (48/100).
How competitive is the schürhaken niche?: 20 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in schürhaken?: Top complaints mined from reviews: Qualität insgesamt, Gewicht schwer, Preis-Leistungs-Verhältnis. The return rate is 0.8%.
When does demand for schürhaken peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the schürhaken niche?: Listings span €3.47–€31.89; the average listing price is €12.22 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.