Skip to content

Schnitzmesser

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -2.2% this quarter, so Schnitzmesser is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 3,232 Baumarkt niches · +8 vs the category median of 49
Market size
€444K/yr925K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
36%top-5 click share · 24 brands · 233 sellers

Flapen Score

Schnitzmesser against its category

The dotted line is the Baumarkt average. Past it, Schnitzmesser is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schnitzmesser market on Amazon at a glance

Shoppers on Amazon Germany searched for Schnitzmesser 925K times last year and spent an estimated €444K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 925K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €444K a year.

Searches, last 12 months
925K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
2.2%
Market size, estimated
€444Ka year
Peak month
December2.6× the quietest month
Top search term
schnitzmesser241K searches a year

02 · Price

A sale here is worth €21.43.

Listings sell for €21.43 on average, from €6.27 to €42.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €21.43 that is €5K to €11K a year per listing.

Average price
€21.43inside the $15 to $100 sweet spot
Price range
€6.27–€42.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€5K–€11K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #726 within Hohlbeitel. It carries 727 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
2.1%
Average rank
#726in Hohlbeitel
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
727per listing
Listings tracked
54

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Schnitzmesser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

233

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

36%

Top 20: 72%

Open market

19%

  • Brand 144%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 62%

Demand

Schnitzmesser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Schnitzmesser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schnitzmesser241K/yr
  • opinel messer183K/yr
  • opinel128K/yr
  • schnitzwerkzeug106K/yr
  • schnitzset50K/yr
  • opinel no 828K/yr
  • schnitzmesser erwachsene29K/yr
  • beavercraft26K/yr
  • schnitzmesser set22K/yr
  • opinel taschenmesser19K/yr

Reviews and returns

What reviews say buyers love and hate about Schnitzmesser

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Falsche Produktbeschreibung & schlechte Qualität”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schnitzmesser questions

Answered from the same tracked data.