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Schlagdübel

Fail

Shoppers spend an estimated $43K a year here, so Schlagdübel is a Fail.

Flapen Score
35
35 / 100
Ranks 2,918 of 3,232 Baumarkt niches · −14 vs the category median of 49
Market size
€43K/yr73K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
77%top-5 click share · 7 brands · 19 sellers

Flapen Score

Schlagdübel against its category

The dotted line is the Baumarkt average. Past it, Schlagdübel is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlagdübel market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlagdübel 73K times last year and spent an estimated €43K. The top 5 brands take 95% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
6.0%
Market size, estimated
€43Ka year
Top search term
schlagdübel39K searches a year

02 · Price

A sale here is worth €9.86.

Listings sell for €9.86 on average, from €3.82 to €18.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €9.86 that is €2K to €5K a year per listing.

Average price
€9.86under the $15 to $100 sweet spot
Price range
€3.82–€18.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #107 within Nägel, Schrauben & Befestigungen. It carries 249 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
47%
Out of stock, average day
2.2%
Average rank
#107in Nägel, Schrauben & Befestigungen
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
249per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Schlagdübel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

19

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 165%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Schlagdübel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Schlagdübel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlagdübel39K/yr
  • nageldübel13K/yr
  • schlagdübel 6x6010K/yr
  • einschlagdübel6K/yr
  • nageldübel 6x605K/yr

Reviews and returns

What reviews say buyers love and hate about Schlagdübel

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Messung / Ablesegenauigkeit”
0.2%of orders come back
“Für präzise Montagen nicht zu empfehlen”
A buyer, on “Messung / Ablesegenauigkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Schlagdübel questions

Answered from the same tracked data.