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Saunaofen

Fail

Demand is soft, at -52.3% this quarter, so Saunaofen is a Fail.

Flapen Score
41
41 / 100
Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 49
Market size
€255K/yr125K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
53%top-5 click share · 14 brands · 25 sellers

Flapen Score

Saunaofen against its category

The dotted line is the Baumarkt average. Past it, Saunaofen is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saunaofen market on Amazon at a glance

Shoppers on Amazon Germany searched for Saunaofen 125K times last year and spent an estimated €255K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €255K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
0.6%
Market size, estimated
€255Ka year
Peak month
November3.3× the quietest month
Top search term
saunaofen46K searches a year

02 · Price

A sale here is worth €340.48.

Listings sell for €340.48 on average, from €30.80 to €1345.55. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €340.48 that is €0 to €34K a year per listing.

Average price
€340.48above the $15 to $100 sweet spot
Price range
€30.80–€1345.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€34K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #2,115 within Küchen- & Badarmaturen. It carries 19 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
26%
Out of stock, average day
28.8%
Average rank
#2,115in Küchen- & Badarmaturen
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
19per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Saunaofen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

25

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

53%

Top 20: 87%

Open market

11%

  • Brand 132%
  • Brand 225%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 11%)

Demand

Saunaofen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Saunaofen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saunaofen46K/yr
  • saunaofen 9kw27K/yr
  • sauna ofen13K/yr
  • saunaofen 6kw12K/yr
  • saunaofen 9kw mit steuerung8K/yr
  • harvia saunaofen7K/yr
  • sauna ofen 9 kw4K/yr
  • saunaofen gas4K/yr
  • saunaofen elektrisch4K/yr

Reviews and returns

What reviews say buyers love and hate about Saunaofen

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Heizung”
2.2%of orders come back
“Anheizproblem bei erstem Anheizen”
A buyer, on “Heizung”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Saunaofen questions

Answered from the same tracked data.