Skip to content

Saunadecke

Fail

Demand is soft, at -62.2% this quarter, so Saunadecke is a Fail.

Flapen Score
35
35 / 100
Ranks 2,918 of 3,232 Baumarkt niches · −14 vs the category median of 49
Market size
€94K/yr110K searches / yr
90-day growth
-62.2%search demand this quarter
Competition
61%top-5 click share · 16 brands · 46 sellers

Flapen Score

Saunadecke against its category

The dotted line is the Baumarkt average. Past it, Saunadecke is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saunadecke market on Amazon at a glance

Shoppers on Amazon Germany searched for Saunadecke 110K times last year and spent an estimated €94K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-62.2%
Conversion, latest week
0.6%
Market size, estimated
€94Ka year
Peak month
November5.3× the quietest month
Top search term
infrarot saunadecke25K searches a year

02 · Price

A sale here is worth €139.42.

Listings sell for €139.42 on average, from €49.22 to €377.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €139.42 that is €0 to €14K a year per listing.

Average price
€139.42above the $15 to $100 sweet spot
Price range
€49.22–€377.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
6.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #538 within Küchen- & Badarmaturen. It carries 104 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
80%
Out of stock, average day
27.1%
Average rank
#538in Küchen- & Badarmaturen
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
104per listing
Listings tracked
20

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Saunadecke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

46

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

25%

  • Brand 121%
  • Brand 216%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Saunadecke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Saunadecke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • infrarot saunadecke25K/yr
  • saunadecke17K/yr
  • infrarot decke13K/yr
  • infrarotdecke12K/yr
  • saunadecke infrarot9K/yr
  • sauna blanket10K/yr
  • sauna decke7K/yr
  • infrared sauna blanket5K/yr
  • saunadecke für zuhause7K/yr
  • joanna infrarot-saunadecke3K/yr

Reviews and returns

What reviews say buyers love and hate about Saunadecke

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Preis-Leistungs-Verhältnis”
26%of negative reviews mention “Anleitung/Benutzerhandbuch/Fehlerbehebung”
6.0%of orders come back
“Gebrauchsanleitung ist leider nur in englisch”
A buyer, on “Anleitung/Benutzerhandbuch/Fehlerbehebung”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Saunadecke questions

Answered from the same tracked data.