- Flapen Score
- 49 / 100Ranks 1,497 of 3,232 Baumarkt niches · on the category median49
- Market size
- €5.1M/yr2.5M searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 49%top-5 click share · 15 brands · 135 sellers
Flapen Score
Saugwischer against its category
The dotted line is the Baumarkt average. Past it, Saugwischer is stronger. Inside it, weaker.
Market
The Saugwischer market on Amazon at a glance
Shoppers on Amazon Germany searched for Saugwischer 2.5M times last year and spent an estimated €5.1M. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.1M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €5.1Ma year
- Peak month
- November2.6× the quietest month
- Top search term
- tineco658K searches a year
02 · Price
A sale here is worth €187.83.
Listings sell for €187.83 on average, from €26.74 to €469.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €187.83 that is €47K to €94K a year per listing.
- Average price
- €187.83above the $15 to $100 sweet spot
- Price range
- €26.74–€469.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €47K–€94K
- Returns
- 3.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #39 within Elektrowerkzeuge. It carries 1,399 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 8.6%
- Average rank
- #39in Elektrowerkzeuge
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,399per listing
- Listings tracked
- 35
04 · Newcomers
15 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Saugwischer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
135
Top-5 brand share
83%
Top 20: 98%
Top-5 click share
49%
Top 20: 86%
Open market
14%
- Brand 145%
- Brand 219%
- Brand 311%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (9 brands, 14%)
Demand
Saugwischer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Saugwischer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tineco658K/yr
- staubsauger mit wischfunktion402K/yr
- saugwischer235K/yr
- tineco nass trockensauger135K/yr
- wischsauger kabellos mit akku143K/yr
- nass und trockensauger kabellos78K/yr
- wischsauger118K/yr
- nass trockensauger akku128K/yr
- akku staubsauger mit wischfunktion97K/yr
- roborock f2571K/yr
Reviews and returns
What reviews say buyers love and hate about Saugwischer
We read the reviews and the return reasons for every product selling here.
“Batterie nach 2 Monaten defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Saugwischer questions
Answered from the same tracked data.