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ryobi

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 41Growth 55Conversion 4Competition 82Returns 78Price range 12Avg price 76Brand share 11Review moat 66Quality gap 55

Competition

Great33%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great€98.36

avg listing price — sweet spot $15–$100

Review moat

Good876.12

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€215K

€215K/yr · 704K searches

Price range

Bad€6.89–€690.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, ryobi is a €215K/yr Amazon Germany market (704K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

ryobi market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€295K–€393K
units × avg price
Conversion rate
0.3%
Avg BSR
#124
Page quality
0%
Prime
98%
Sponsored
98%
Out of stock
3.3%
Avg brand age
31 months
Avg seller age
183 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

205

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

33%

Top 20: 76%

Open market

4%

  • RYOBI89%
  • Gripkankg3%
  • Edtran2%
  • Eventronic1%
  • JOJOCY1%
  • FaloStwer1%
  • Open — no brand owns it (6 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.3×

Top ryobi search terms

  • ryobi592K/yr
  • ryobi 18v20K/yr
  • ryobi werkzeug14K/yr
  • ryobi set23K/yr
  • ryobi one+8K/yr
  • ryobi akku geräte9K/yr
  • ryobi one9K/yr
  • roby akku 18v geräte7K/yr
  • ryobi tools8K/yr
  • ryobi 18v one+5K/yr
All search terms

Top ryobi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€6K6%€13K9%€19K12%€26K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ryobi

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Akkulaufzeit13%

“Solides Akkuset”

beworben Vs Tatsächliches Produkt11%

“Erfüllt die Erwartungen”

Preis-Leistungs-Verhältnis11%

“Preisleistung Super”

Gesamtgröße7%

“Passt”

Benutzerfreundlichkeit6%

“Gute Handhabung”

Einfache Reinigung3%

“Cooles Teil, saugt auch Poolwasserreste gut auf, mit Adapterset super für Pkw Reinigung geeignet”

Gewicht leicht3%

“Super Leicht, Beste für meine Gartenarbeit”

Stärke3%

“Hochwertiger, stabiler Koffer”

Effizienz2%

“Der Gerät funktioniert”

What buyers complain about

Akkulaufzeit14%

“4Ah Batterie geschrottet”

Qualität insgesamt10%

“Müll”

Haltbarkeit9%

“Leider fast genau nach zwei Jahren defekt”

Gewicht schwer7%

“Selbst einzelne Teile sind schwer”

Aufladen5%

“Das Ladegerät ist nach 1 Jahr bereits defekt”

Stärke5%

“Bin halt zu schwach”

Preis-Leistungs-Verhältnis4%

“Warum teuer kaufen”

Gesamtgröße3%

“leider passt trotz Maßangabe (!) der Box meine RYOBI Akku-Astsäge RY18PS15A-0 mit einer Schwertlänge von 15 cm nicht richtig bzw. nur geradeso rein (quer, liegend und mit Druck auf den Deckel)”

Defekt Material/Teile3%

“Feines Teil”

Geräuschpegel3%

“Gerät ist leider auch sehr laut”

Top return reasons

Funktionalität insgesamt16%
Defekt Material/Teile12%
Gesamtgröße8%
Produktzustand7%
Gewicht schwer6%
Stärke5%
Aufladen5%
beworben Vs Tatsächliches Produkt5%
Akkulaufzeit4%
Preis-Leistungs-Verhältnis4%

Common questions

Is ryobi profitable to sell on Amazon Germany?
The niche generates €215K/yr across 52 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Skip it (49/100).
How competitive is the ryobi niche?
12 brands and 205 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in ryobi?
Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Haltbarkeit. The return rate is 1.8%.
When does demand for ryobi peak?
Demand peaks in Jul–Oct–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the ryobi niche?
Listings span €6.89–€690.51; the average listing price is €98.36 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.