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Ring Doorbell Pro

Fail

The top 5 products take 100% of clicks, so Ring Doorbell Pro is a Fail.

Flapen Score
32
32 / 100
Ranks 3,066 of 3,232 Baumarkt niches · −17 vs the category median of 49
Market size
€43K/yr40K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Ring Doorbell Pro against its category

The dotted line is the Baumarkt average. Past it, Ring Doorbell Pro is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Doorbell Pro market on Amazon at a glance

Shoppers on Amazon Germany searched for Ring Doorbell Pro 40K times last year and spent an estimated €43K. All 2 brands take every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
1.5%
Market size, estimated
€43Ka year
Peak month
November3.6× the quietest month
Top search term
ring doorbell pro17K searches a year

02 · Price

A sale here is worth €69.96.

Listings sell for €69.96 on average, from €13.84 to €106.75. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 250 to 500 of them. At €69.96 that is €17K to €35K a year per listing.

Average price
€69.96inside the $15 to $100 sweet spot
Price range
€13.84–€106.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
250–500
Revenue per listing a year
€17K–€35K
Returns
4.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Gegensprechanlagen. It carries 185 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Gegensprechanlagen
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
185per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Ring Doorbell Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Ring Doorbell Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Ring Doorbell Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring doorbell pro17K/yr
  • ring pro11K/yr
  • ring video doorbell pro 25K/yr
  • ring doorbell pro 24K/yr
  • ring pro 23K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Doorbell Pro

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Defekt Material/Teile”
4.8%of orders come back
“Ring top Teile”
A buyer, on “Defekt Material/Teile”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Ring Doorbell Pro questions

Answered from the same tracked data.