Ring Doorbell 4
FailThe top 5 products take 100% of clicks, so Ring Doorbell 4 is a Fail.
- Flapen Score
- 21 / 100Ranks 3,228 of 3,232 Baumarkt niches · −28 vs the category median of 4921
- Market size
- €35K/yr25K searches / yr
- 90-day growth
- -31.7%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Ring Doorbell 4 against its category
The dotted line is the Baumarkt average. Past it, Ring Doorbell 4 is stronger. Inside it, weaker.
Market
The Ring Doorbell 4 market on Amazon at a glance
Shoppers on Amazon Germany searched for Ring Doorbell 4 25K times last year and spent an estimated €35K. One brand takes every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 21 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -31.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €35Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- ring doorbell plus7K searches a year
02 · Price
A sale here is worth €108.58.
Listings sell for €108.58 on average, from €71.20 to €147.80. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At €108.58 that is €11K to €27K a year per listing.
- Average price
- €108.58above the $15 to $100 sweet spot
- Price range
- €71.20–€147.80
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 100–250
- Revenue per listing a year
- €11K–€27K
- Returns
- 4.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #324 within Gegensprechanlagen. It carries 3,546 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #324in Gegensprechanlagen
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,546per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Ring Doorbell 4 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ring Akku-Videotürklingel Plus (Battery Doorbell Plus) | Videotürklingel mit 1536p HD-Kopf-bis-Fuß-Aufnahme Selbstinstallation (5 Minuten) | Schnellwechsel-Akkupack I Privatsphäre-Einstellungen
- Price
- €71.20
- Rating
- 4.4/5
- Reviews
- 1,221
- Age
- 3y ago

Ring Akku-Videotürklingel Pro (Battery Video Doorbell Pro) | Kabellose Videotürklingel und Sicherheitskamera Kopf-bis-Fuß-Aufnahme 3D-Bewegungserfassung Nachtsicht in Farbe WLAN
- Price
- €106.75
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 2y ago

Ring Videotürklingel 3 Akku (Video Doorbell 3)| Türklingel mit Kamera HD-Video WLAN Bewegungserfassung Nachtsicht Schnellwechsel-Akkupack| Video-Türsprechanlage für die Haustür Alexa-kompatibel
- Price
- €147.80
- Rating
- 4.3/5
- Reviews
- 9,115
- Age
- 4y ago
Trending
estimated 90-day click momentum
Ring Akku-Videotürklingel Plus (Battery Doorbell Plus) | Videotürklingel mit 1536p HD-Kopf-bis-Fuß-Aufnahme Selbstinstallation (5 Minuten) | Schnellwechsel-Akkupack I Privatsphäre-Einstellungen
- Price
- €71.20
- Rating
- 4.4/5
- Reviews
- 1,221
- Age
- 3y ago

Ring Akku-Videotürklingel Pro (Battery Video Doorbell Pro) | Kabellose Videotürklingel und Sicherheitskamera Kopf-bis-Fuß-Aufnahme 3D-Bewegungserfassung Nachtsicht in Farbe WLAN
- Price
- €106.75
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 2y ago

Ring Videotürklingel 3 Akku (Video Doorbell 3)| Türklingel mit Kamera HD-Video WLAN Bewegungserfassung Nachtsicht Schnellwechsel-Akkupack| Video-Türsprechanlage für die Haustür Alexa-kompatibel
- Price
- €147.80
- Rating
- 4.3/5
- Reviews
- 9,115
- Age
- 4y ago
Newest
by launch date
Ring Akku-Videotürklingel Pro (Battery Video Doorbell Pro) | Kabellose Videotürklingel und Sicherheitskamera Kopf-bis-Fuß-Aufnahme 3D-Bewegungserfassung Nachtsicht in Farbe WLAN
- Price
- €106.75
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 2y ago

Ring Akku-Videotürklingel Plus (Battery Doorbell Plus) | Videotürklingel mit 1536p HD-Kopf-bis-Fuß-Aufnahme Selbstinstallation (5 Minuten) | Schnellwechsel-Akkupack I Privatsphäre-Einstellungen
- Price
- €71.20
- Rating
- 4.4/5
- Reviews
- 1,221
- Age
- 3y ago

Ring Videotürklingel 3 Akku (Video Doorbell 3)| Türklingel mit Kamera HD-Video WLAN Bewegungserfassung Nachtsicht Schnellwechsel-Akkupack| Video-Türsprechanlage für die Haustür Alexa-kompatibel
- Price
- €147.80
- Rating
- 4.3/5
- Reviews
- 9,115
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Ring100%
Demand
Ring Doorbell 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Ring Doorbell 4 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ring doorbell plus7K/yr
- ring doorbell 34K/yr
- ring doorbell 49K/yr
- ring video doorbell 45K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ring Doorbell 4 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









