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Ring Doorbell 4

Fail

The top 5 products take 100% of clicks, so Ring Doorbell 4 is a Fail.

Flapen Score
21
21 / 100
Ranks 3,228 of 3,232 Baumarkt niches · −28 vs the category median of 49
Market size
€35K/yr25K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Ring Doorbell 4 against its category

The dotted line is the Baumarkt average. Past it, Ring Doorbell 4 is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Doorbell 4 market on Amazon at a glance

Shoppers on Amazon Germany searched for Ring Doorbell 4 25K times last year and spent an estimated €35K. One brand takes every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
1.3%
Market size, estimated
€35Ka year
Peak month
December3.4× the quietest month
Top search term
ring doorbell plus7K searches a year

02 · Price

A sale here is worth €108.58.

Listings sell for €108.58 on average, from €71.20 to €147.80. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At €108.58 that is €11K to €27K a year per listing.

Average price
€108.58above the $15 to $100 sweet spot
Price range
€71.20–€147.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
€11K–€27K
Returns
4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #324 within Gegensprechanlagen. It carries 3,546 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#324in Gegensprechanlagen
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
3,546per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Ring Doorbell 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Ring Doorbell 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Ring Doorbell 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ring doorbell plus7K/yr
  • ring doorbell 34K/yr
  • ring doorbell 49K/yr
  • ring video doorbell 45K/yr

FAQ

Common Ring Doorbell 4 questions

Answered from the same tracked data.