Ring Doorbell 4
FailThe top 5 products take 100% of clicks, so Ring Doorbell 4 is a Fail.
- Flapen Score
- 21 / 100Ranks 3,228 of 3,232 Baumarkt niches · −28 vs the category median of 4921
- Market size
- €35K/yr25K searches / yr
- 90-day growth
- -31.7%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Ring Doorbell 4 against its category
The dotted line is the Baumarkt average. Past it, Ring Doorbell 4 is stronger. Inside it, weaker.
Market
The Ring Doorbell 4 market on Amazon at a glance
Shoppers on Amazon Germany searched for Ring Doorbell 4 25K times last year and spent an estimated €35K. One brand takes every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 21 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -31.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €35Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- ring doorbell plus7K searches a year
02 · Price
A sale here is worth €108.58.
Listings sell for €108.58 on average, from €71.20 to €147.80. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At €108.58 that is €11K to €27K a year per listing.
- Average price
- €108.58above the $15 to $100 sweet spot
- Price range
- €71.20–€147.80
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 100–250
- Revenue per listing a year
- €11K–€27K
- Returns
- 4.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #324 within Gegensprechanlagen. It carries 3,546 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #324in Gegensprechanlagen
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,546per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Ring Doorbell 4 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Ring Doorbell 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Ring Doorbell 4 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ring doorbell plus7K/yr
- ring doorbell 34K/yr
- ring doorbell 49K/yr
- ring video doorbell 45K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ring Doorbell 4 questions
Answered from the same tracked data.









