Is Rettungsmesser profitable to sell on Amazon Germany?

Flapen scores Rettungsmesser 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €133K a year across 46 tracked products. Search demand grew -18.0% in the last 90 days.

How competitive is the Rettungsmesser niche on Amazon Germany?

18 brands and 106 sellers compete in Rettungsmesser on Amazon Germany. The top 5 Rettungsmesser products take 37% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Rettungsmesser?

Rettungsmesser buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Funktionalität insgesamt. An estimated 1.0% of orders come back.

When does demand for Rettungsmesser peak?

Search demand for Rettungsmesser on Amazon Germany peaks in Oct, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Rettungsmesser niche?

Rettungsmesser sells for €28.23 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.18 to €79.90. The average product has 1,219 reviews, the count a new listing must catch up to.

Rettungsmesser

Fail

Demand is soft, at -18.0% this quarter, so Rettungsmesser is a Fail.

Flapen Score: 49
49 / 100Ranks 1,497 of 3,232 Baumarkt niches · on the category median
Market size: €133K/yr288K searches / yr
90-day growth: -18.0%search demand this quarter
Competition: 37%top-5 click share · 18 brands · 106 sellers

Flapen Score

Rettungsmesser against its category

The dotted line is the Baumarkt average. Past it, Rettungsmesser is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Rettungsmesser market on Amazon at a glance

Shoppers on Amazon Germany searched for Rettungsmesser 288K times last year and spent an estimated €133K. The top 5 brands take 84% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.

Searches, last 12 months: 288K
Growth, 90 days vs prior 90: -18.0%
Conversion, latest week: 1.6%
Market size, estimated: €133Ka year
Peak month: October1.7× the quietest month
Top search term: rettungsmesser103K searches a year

02 · Price

A sale here is worth €28.23.

Listings sell for €28.23 on average, from €8.18 to €79.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €28.23 that is €0 to €3K a year per listing.

Average price: €28.23inside the $15 to $100 sweet spot
Price range: €8.18–€79.90
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #234 within Messer, Teile & Zubehör. It carries 1,219 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 57%
Prime listings: 63%
Out of stock, average day: 8.7%
Average rank: #234in Messer, Teile & Zubehör
Average rating: 4.52 starsAmazon Germany average 4.37 stars
Average reviews: 1,219per listing
Listings tracked: 46

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 58 months

Products

Top Rettungsmesser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

106

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

37%

Top 20: 75%

Open market

13%

Brand 153%
Brand 212%
Brand 310%
Brand 46%
Brand 54%
Brand 63%
Open — no brand owns it (12 brands, 13%)

Demand

Rettungsmesser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Rettungsmesser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

rettungsmesser103K/yr -17.9%1.1% conv.
walther messer66K/yr -23.8%1.0% conv.
walther30K/yr -20.0%0.2% conv.
rettungsmesser feuerwehr20K/yr -3.0%2.5% conv.
feuerwehr messer15K/yr -1.6%1.9% conv.
rescue messer11K/yr -26.6%1.2% conv.
walter messer9K/yr -28.5%1.3% conv.
rettungsmesser legal6K/yr -13.7%0.6% conv.
heckler und koch messer6K/yr +2.9%0.4% conv.
rescue knife6K/yr -10.2%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about Rettungsmesser

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

32%of negative reviews mention “Qualität insgesamt”

1.0%of orders come back

“Absoluter Müll”

A buyer, on “Qualität insgesamt”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Rettungsmesser questions

Answered from the same tracked data.

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