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Reolink Schwarz

Fail

Shoppers spend an estimated $26K a year here, so Reolink Schwarz is a Fail.

Flapen Score
34
34 / 100
Ranks 2,989 of 3,232 Baumarkt niches · −15 vs the category median of 49
Market size
€26K/yr34K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
57%top-5 click share · 9 brands · 41 sellers

Flapen Score

Reolink Schwarz against its category

The dotted line is the Baumarkt average. Past it, Reolink Schwarz is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reolink Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Reolink Schwarz 34K times last year and spent an estimated €26K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
0.9%
Market size, estimated
€26Ka year
Peak month
November2.4× the quietest month
Top search term
überwachungskamera aussen schwarz11K searches a year

02 · Price

A sale here is worth €83.89.

Listings sell for €83.89 on average, from €19.87 to €419.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €83.89 that is €0 to €8K a year per listing.

Average price
€83.89inside the $15 to $100 sweet spot
Price range
€19.87–€419.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #106 within Sicherheitstechnik. It carries 2,944 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#106in Sicherheitstechnik
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
2,944per listing
Listings tracked
23

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Reolink Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

41

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

3%

  • Brand 180%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Reolink Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Reolink Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • überwachungskamera aussen schwarz11K/yr
  • reolink schwarz12K/yr
  • reolink wlan kamera outdoor schwarz4K/yr
  • überwachungskamera schwarz4K/yr
  • reolink kamera schwarz4K/yr

Reviews and returns

What reviews say buyers love and hate about Reolink Schwarz

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Kameraqualität”
14%of negative reviews mention “Konnektivität – insgesamt”
4.2%of orders come back
“Ständig Verbindungsprobleme mit der App”
A buyer, on “Konnektivität – insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Reolink Schwarz questions

Answered from the same tracked data.