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Reolink Go

Fail

The top 5 brands take 100% of clicks, so Reolink Go is a Fail.

Flapen Score
38
38 / 100
Ranks 2,738 of 3,232 Baumarkt niches · −11 vs the category median of 49
Market size
€51K/yr19K searches / yr
90-day growth
+55.1%search demand this quarter
Competition
81%top-5 click share · 4 brands · 19 sellers

Flapen Score

Reolink Go against its category

The dotted line is the Baumarkt average. Past it, Reolink Go is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reolink Go market on Amazon at a glance

Shoppers on Amazon Germany searched for Reolink Go 19K times last year and spent an estimated €51K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+55.1%
Conversion, latest week
2.3%
Market size, estimated
€51Ka year
Top search term
reolink go pt ultra10K searches a year

02 · Price

A sale here is worth €116.49.

Listings sell for €116.49 on average, from €54.84 to €209.59. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €116.49 that is €0 to €12K a year per listing.

Average price
€116.49above the $15 to $100 sweet spot
Price range
€54.84–€209.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #187 within Sicherheitstechnik. It carries 1,917 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#187in Sicherheitstechnik
Average rating
4.04 starsAmazon Germany average 4.37 stars
Average reviews
1,917per listing
Listings tracked
13

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Reolink Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 222%
  • Brand 36%
  • Brand 42%

Demand

Reolink Go search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Reolink Go search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reolink go pt ultra10K/yr
  • reolink go pt plus6K/yr
  • reolink go pt3K/yr

Reviews and returns

What reviews say buyers love and hate about Reolink Go

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Kameraqualität”
15%of negative reviews mention “Aufladen”
4.1%of orders come back
“Laden nicht unter 0°C”
A buyer, on “Aufladen”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Reolink Go questions

Answered from the same tracked data.