Is Relais profitable to sell on Amazon Germany?

Flapen scores Relais 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €30K a year across 23 tracked products. Search demand grew -17.8% in the last 90 days.

How competitive is the Relais niche on Amazon Germany?

12 brands and 91 sellers compete in Relais on Amazon Germany. The top 5 Relais products take 58% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Relais?

Relais buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Gesamtgröße. An estimated 0.9% of orders come back.

When does demand for Relais peak?

Search demand for Relais on Amazon Germany is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Relais niche?

Relais sells for €11.91 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.22 to €32.48. The average product has 582 reviews, the count a new listing must catch up to.

Relais

Fail

Shoppers spend an estimated $30K a year here, so Relais is a Fail.

Flapen Score: 39
39 / 100Ranks 2,640 of 3,232 Baumarkt niches · −10 vs the category median of 49
Market size: €30K/yr77K searches / yr
90-day growth: -17.8%search demand this quarter
Competition: 58%top-5 click share · 12 brands · 91 sellers

Flapen Score

Relais against its category

The dotted line is the Baumarkt average. Past it, Relais is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Relais market on Amazon at a glance

Shoppers on Amazon Germany searched for Relais 77K times last year and spent an estimated €30K. The top 5 brands take 82% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months: 77K
Growth, 90 days vs prior 90: -17.8%
Conversion, latest week: 3.3%
Market size, estimated: €30Ka year
Peak month: January1.3× the quietest month
Top search term: relais25K searches a year

02 · Price

A sale here is worth €11.91.

Listings sell for €11.91 on average, from €4.22 to €32.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €11.91 that is €1K to €3K a year per listing.

Average price: €11.91under the $15 to $100 sweet spot
Price range: €4.22–€32.48
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #265 within Leitungsschutzschalter. It carries 582 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 91%
Out of stock, average day: 0.3%
Average rank: #265in Leitungsschutzschalter
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 582per listing
Listings tracked: 23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 60 months

Products

Top Relais products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

12%

Brand 129%
Brand 219%
Brand 314%
Brand 412%
Brand 58%
Brand 66%
Open — no brand owns it (6 brands, 12%)

Demand

Relais search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Relais search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

relais25K/yr -17.1%0.8% conv.
schütz15K/yr +14.6%3.3% conv.
schütz 230v10K/yr -17.1%4.8% conv.
relay11K/yr -37.5%0.4% conv.
installationsschütz6K/yr +1.8%5.1% conv.
schütz 400v7K/yr -53.6%3.3% conv.
leistungsschütz3K/yr -20.3%2.2% conv.

Reviews and returns

What reviews say buyers love and hate about Relais

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

23%of negative reviews mention “Qualität insgesamt”

0.9%of orders come back

“Müll”

A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Relais questions

Answered from the same tracked data.

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