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39

relais

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 16Conversion 41Competition 45Returns 95Price range 62Avg price 49Brand share 38Review moat 73Quality gap 23

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Good582

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.22–€32.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.91

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Market size

Bad€30K

€30K/yr · 77K searches

According to Flapen's Amazon Germany niche tracking, relais is a €30K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

relais market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€36K–€48K
units × avg price
Conversion rate
3.3%
Avg BSR
#265
Page quality
0%
Prime
91%
Sponsored
91%
Out of stock
0.3%
Avg brand age
60 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

91

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

12%

  • ABB29%
  • SKATEWIZ19%
  • Heschen14%
  • YJYUIU12%
  • Schneider Electric8%
  • JOYELEC6%
  • Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top relais search terms

  • relais25K/yr
  • schütz15K/yr
  • schütz 230v10K/yr
  • relay11K/yr
  • installationsschütz6K/yr
  • schütz 400v7K/yr
  • leistungsschütz3K/yr
All search terms

Top relais products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€1K10%€3K15%€4K20%€6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about relais

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Top Produkt”

Preis-Leistungs-Verhältnis17%

“Unschlagbarer Preis”

beworben Vs Tatsächliches Produkt16%

“so wie es sei soll”

Effizienz10%

“Der Schütz funktioniert einwandfrei”

Gesamtgröße7%

“Passt”

Montage/Installation5%

“Einfache Installation”

Funktionalität insgesamt4%

“Funktion OK”

Haltbarkeit3%

“Funktionieren bislang sehr zuverlässig”

Benutzerfreundlichkeit2%

“Einwandfrei”

Kompaktheit2%

“Kompakt und wertig”

What buyers complain about

Qualität insgesamt23%

“Müll”

Haltbarkeit15%

“Defekt nach 48 std”

Gesamtgröße11%

“Passt nicht zur A0025421319”

Geräuschpegel9%

“aber schon etwas lauter als andere Hersteller.”

Zertifizierungen4%

“Kein CE ZEICHEN”

Montage4%

“Nicht in der Nähe des Wohnbereichs einbauen”

Funktionalität insgesamt4%

“Funktioniert nicht”

beworben Vs Tatsächliches Produkt4%

“Die beschreibung sagt es sei eine Diode verbaut, und die aufgedruckte Schaltung suggeriert das gleiche. Kurzes messen zeigt das keine diode verbaut ist!”

Produktzustand4%

“Es kam ein kaputter, gebrauchter Artikel”

Defekt Material/Teile2%

“das Teil zu fett”

Top return reasons

Gesamtgröße35%
Funktionalität insgesamt14%
Kompatibilität – insgesamt11%
Defekt Material/Teile10%
Qualität insgesamt3%
Haltbarkeit3%
beworben Vs Tatsächliches Produkt3%
Geräuschpegel2%
Farbe2%
Produktzustand2%

Common questions

Is relais profitable to sell on Amazon Germany?
The niche generates €30K/yr across 23 tracked products. 90-day search growth is -17.8%. Flapen's verdict: Skip it (39/100).
How competitive is the relais niche?
12 brands and 91 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in relais?
Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gesamtgröße. The return rate is 0.9%.
When does demand for relais peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the relais niche?
Listings span €4.22–€32.48; the average listing price is €11.91 (sweet spot $15–$100). The average incumbent carries 582 reviews — the moat a new listing must climb.