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Rauchmelder Vernetzt

Fail

Demand is soft, at -30.2% this quarter, so Rauchmelder Vernetzt is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€668K/yr497K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
48%top-5 click share · 8 brands · 63 sellers

Flapen Score

Rauchmelder Vernetzt against its category

The dotted line is the Baumarkt average. Past it, Rauchmelder Vernetzt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rauchmelder Vernetzt market on Amazon at a glance

Shoppers on Amazon Germany searched for Rauchmelder Vernetzt 497K times last year and spent an estimated €668K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €668K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
1.7%
Market size, estimated
€668Ka year
Peak month
February2.1× the quietest month
Top search term
rauchmelder vernetzt156K searches a year

02 · Price

A sale here is worth €80.02.

Listings sell for €80.02 on average, from €20.08 to €228.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €80.02 that is €20K to €40K a year per listing.

Average price
€80.02inside the $15 to $100 sweet spot
Price range
€20.08–€228.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€20K–€40K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #53 within Sicherheitstechnik. It carries 1,462 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#53in Sicherheitstechnik
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
1,462per listing
Listings tracked
26

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
52 months

Products

Top Rauchmelder Vernetzt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

63

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

2%

  • Brand 165%
  • Brand 215%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Rauchmelder Vernetzt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Rauchmelder Vernetzt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rauchmelder vernetzt156K/yr
  • rauchmelder wlan72K/yr
  • rauchmelder smart59K/yr
  • smart rauchmelder28K/yr
  • wlan rauchmelder24K/yr
  • feuermelder mit app11K/yr
  • rauchmelder mit app18K/yr
  • vernetzte rauchmelder18K/yr
  • funkrauchmelder13K/yr
  • feuermelder vernetzt12K/yr

Reviews and returns

What reviews say buyers love and hate about Rauchmelder Vernetzt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Montage/Installation”
15%of negative reviews mention “Akkulaufzeit”
1.4%of orders come back
“Wechsel von Batterien hat nicht geholfen”
A buyer, on “Akkulaufzeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rauchmelder Vernetzt questions

Answered from the same tracked data.