Rauchmelder
PassRauchmelder scores 66 out of 100, a Pass. Shoppers spend an estimated $7.0M a year here, demand is soft, at -25.0% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 3,232 Baumarkt niches · +17 vs the category median of 4966
- Market size
- €7.0M/yr3.2M searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 40%top-5 click share · 18 brands · 99 sellers
Flapen Score
Rauchmelder against its category
The dotted line is the Baumarkt average. Past it, Rauchmelder is stronger. Inside it, weaker.
Market
The Rauchmelder market on Amazon at a glance
Shoppers on Amazon Germany searched for Rauchmelder 3.2M times last year and spent an estimated €7.0M. The top 5 brands take 67% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7.0M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 6.1%
- Market size, estimated
- €7.0Ma year
- Peak month
- November2.2× the quietest month
- Top search term
- rauchmelder1.6M searches a year
02 · Price
A sale here is worth €36.34.
Listings sell for €36.34 on average, from €4.70 to €109.26. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At €36.34 that is €218K to €291K a year per listing.
- Average price
- €36.34inside the $15 to $100 sweet spot
- Price range
- €4.70–€109.26
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €218K–€291K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #28 within Sicherheitstechnik. It carries 3,939 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #28in Sicherheitstechnik
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,939per listing
- Listings tracked
- 43
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Rauchmelder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
99
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
28%
- Brand 125%
- Brand 219%
- Brand 310%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Rauchmelder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Rauchmelder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rauchmelder1.6M/yr
- rauchmelder 10 jahre batterie658K/yr
- feuermelder311K/yr
- rauchmelder mit magnethalterung199K/yr
- feuermelder 10 jahre batterie testsieger88K/yr
- brandmelder67K/yr
- rauchwarnmelder36K/yr
- brandschutz23K/yr
- smoke detector25K/yr
- rauchmelder 10 jahre23K/yr
Reviews and returns
What reviews say buyers love and hate about Rauchmelder
We read the reviews and the return reasons for every product selling here.
“Batteriewechsel half nix”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
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FAQ
Common Rauchmelder questions
Answered from the same tracked data.