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Rasierer Öl

Fail

Prices span $3.34–$11.97, mostly outside the sweet spot, so Rasierer Öl is a Fail.

Flapen Score
37
37 / 100
Ranks 2,817 of 3,232 Baumarkt niches · −12 vs the category median of 49
Market size
€53K/yr65K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
75%top-5 click share · 11 brands · 67 sellers

Flapen Score

Rasierer Öl against its category

The dotted line is the Baumarkt average. Past it, Rasierer Öl is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rasierer Öl market on Amazon at a glance

Shoppers on Amazon Germany searched for Rasierer Öl 65K times last year and spent an estimated €53K. The top 5 brands take 75% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
11.8%
Market size, estimated
€53Ka year
Peak month
November1.4× the quietest month
Top search term
scherkopföl12K searches a year

02 · Price

A sale here is worth €6.93.

Listings sell for €6.93 on average, from €3.34 to €11.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €6.93 that is €3K to €5K a year per listing.

Average price
€6.93under the $15 to $100 sweet spot
Price range
€3.34–€11.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€3K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Zubehör für Elektrowerkzeuge. It carries 3,127 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#6in Zubehör für Elektrowerkzeuge
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
3,127per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Rasierer Öl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

67

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

17%

  • Brand 134%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 17%)

Demand

Rasierer Öl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rasierer Öl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scherkopföl12K/yr
  • öl für haarschneidemaschine9K/yr
  • rasierer öl7K/yr
  • scherkopf öl6K/yr
  • haarschneidemaschine öl7K/yr
  • schermaschinenöl5K/yr
  • clipper oil5K/yr
  • öl haarschneidemaschine4K/yr
  • öl für rasierer3K/yr
  • öl rasierer3K/yr

Reviews and returns

What reviews say buyers love and hate about Rasierer Öl

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Preis-Leistungs-Verhältnis”
23%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“9,99 € für 300ml - zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rasierer Öl questions

Answered from the same tracked data.