Is Rakel profitable to sell on Amazon Germany?

Flapen scores Rakel 60 out of 100 on Amazon Germany, a Maybe. Shoppers spend €254K a year across 30 tracked products. 0 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +7.6% in the last 90 days.

How competitive is the Rakel niche on Amazon Germany?

26 brands and 44 sellers compete in Rakel on Amazon Germany. The top 5 Rakel products take 53% of clicks, and the top 5 brands take 53%.

What do buyers complain about in Rakel?

Rakel buyers on Amazon Germany complain most about Qualität insgesamt, Montage, and Haltbarkeit. An estimated 0.6% of orders come back.

When does demand for Rakel peak?

Search demand for Rakel on Amazon Germany peaks in Mar, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Rakel niche?

Rakel sells for €11.43 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.24 to €53.78. The average product has 1,877 reviews, the count a new listing must catch up to.

Rakel

Maybe

An estimated 0.6% of orders come back. But demand is soft, at +7.6% this quarter, so Rakel is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 10% of 3,232 Baumarkt niches · +11 vs the category median of 49
Market size: €254K/yr176K searches / yr
90-day growth: +7.6%search demand this quarter
Competition: 53%top-5 click share · 26 brands · 44 sellers

Flapen Score

Rakel against its category

The dotted line is the Baumarkt average. Past it, Rakel is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Rakel market on Amazon at a glance

Shoppers on Amazon Germany searched for Rakel 176K times last year and spent an estimated €254K. The top 5 brands take 53% of clicks. Demand peaks in Mar. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €254K a year.

Searches, last 12 months: 176K
Growth, 90 days vs prior 90: +7.6%
Conversion, latest week: 12.6%
Market size, estimated: €254Ka year
Peak month: March1.6× the quietest month
Top search term: rakel68K searches a year

02 · Price

A sale here is worth €11.43.

Listings sell for €11.43 on average, from €3.24 to €53.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €11.43 that is €9K to €11K a year per listing.

Average price: €11.43under the $15 to $100 sweet spot
Price range: €3.24–€53.78
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: €9K–€11K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #63 within Maurer- & Verlegewerkzeug. It carries 1,877 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 93%
Out of stock, average day: 6.9%
Average rank: #63in Maurer- & Verlegewerkzeug
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 1,877per listing
Listings tracked: 30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Rakel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

53%

Top 20: 92%

Open market

41%

Brand 113%
Brand 213%
Brand 310%
Brand 410%
Brand 58%
Brand 66%

Demand

Rakel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Rakel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

rakel68K/yr +11.3%7.1% conv.
rakel für folie62K/yr +8.9%14.8% conv.
folienrakel8K/yr +13.4%11.3% conv.
rakel set10K/yr -17.9%8.9% conv.
filzrakel6K/yr +4.2%8.8% conv.
rakel mit filzkante6K/yr +4.3%11.1% conv.
folien rakel5K/yr +31.6%13.1% conv.
rackel5K/yr -2.8%5.1% conv.
rackelset folie4K/yr +5.6%13.2% conv.
rakelset zum folieren3K/yr -24.6%12.1% conv.

Reviews and returns

What reviews say buyers love and hate about Rakel

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

29%of negative reviews mention “Qualität insgesamt”

0.6%of orders come back

“Die Qualität der einzelnen Hilfsmittel ist nicht die Beste”

A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Rakel questions

Answered from the same tracked data.

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