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Räucherkohle

Fail

Demand is soft, at -50.5% this quarter, so Räucherkohle is a Fail.

Flapen Score
38
38 / 100
Ranks 2,738 of 3,232 Baumarkt niches · −11 vs the category median of 49
Market size
€138K/yr120K searches / yr
90-day growth
-50.5%search demand this quarter
Competition
76%top-5 click share · 7 brands · 13 sellers

Flapen Score

Räucherkohle against its category

The dotted line is the Baumarkt average. Past it, Räucherkohle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Räucherkohle market on Amazon at a glance

Shoppers on Amazon Germany searched for Räucherkohle 120K times last year and spent an estimated €138K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €138K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
12.6%
Market size, estimated
€138Ka year
Peak month
December6.9× the quietest month
Top search term
räucherkohle72K searches a year

02 · Price

A sale here is worth €9.18.

Listings sell for €9.18 on average, from €5.22 to €14.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €9.18 that is €7K to €9K a year per listing.

Average price
€9.18under the $15 to $100 sweet spot
Price range
€5.22–€14.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
€7K–€9K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #111 within Kamine, Öfen & Zubehör. It carries 734 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
16.7%
Average rank
#111in Kamine, Öfen & Zubehör
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
734per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Räucherkohle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Brand 150%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Räucherkohle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Räucherkohle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • räucherkohle72K/yr
  • räucherkohle tabletten6K/yr
  • räucherkohle zum räuchern23K/yr
  • weihrauch kohle7K/yr
  • kohle für weihrauch5K/yr
  • kohle zum räuchern6K/yr

Reviews and returns

What reviews say buyers love and hate about Räucherkohle

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Gesamtgröße”
0.4%of orders come back
“Zudem klein”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Räucherkohle questions

Answered from the same tracked data.