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Pinselreiniger

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -18.4% this quarter, so Pinselreiniger is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 3,232 Baumarkt niches · +9 vs the category median of 49
Market size
€188K/yr286K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
45%top-5 click share · 28 brands · 64 sellers

Flapen Score

Pinselreiniger against its category

The dotted line is the Baumarkt average. Past it, Pinselreiniger is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinselreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Pinselreiniger 286K times last year and spent an estimated €188K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €188K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
5.8%
Market size, estimated
€188Ka year
Peak month
December1.7× the quietest month
Top search term
pinselreiniger105K searches a year

02 · Price

A sale here is worth €11.27.

Listings sell for €11.27 on average, from €3.13 to €31.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €11.27 that is €3K to €6K a year per listing.

Average price
€11.27under the $15 to $100 sweet spot
Price range
€3.13–€31.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #643 within Malerbedarf, Werkzeuge & Tapeten. It carries 850 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
81%
Out of stock, average day
22.0%
Average rank
#643in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
850per listing
Listings tracked
31

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pinselreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

64

Top-5 brand share

47%

Top 20: 90%

Top-5 click share

45%

Top 20: 87%

Open market

48%

  • Brand 118%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Pinselreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Pinselreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pinselreiniger105K/yr
  • pinselreiniger make up44K/yr
  • make up pinsel reiniger30K/yr
  • pinsel reinigung13K/yr
  • brush cleaner16K/yr
  • makeup brush cleaner11K/yr
  • makeup pinsel reiniger11K/yr
  • make up brush cleaner9K/yr
  • pinselreiniger make up elektrisch6K/yr
  • elektrischer pinselreiniger6K/yr

Reviews and returns

What reviews say buyers love and hate about Pinselreiniger

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Einfache Reinigung”
25%of negative reviews mention “Einfache Reinigung”
0.4%of orders come back
“Reinigungswirkung nicht perfekt”
A buyer, on “Einfache Reinigung”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pinselreiniger questions

Answered from the same tracked data.