pinsel
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Great€1.1M€1.1M/yr · 1.5M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,721.87avg incumbent reviews — the moat a new listing must climb
Price range
Okay€1.96–€22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Avg price
Bad€7.89avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, pinsel is a €1.1M/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 4,000–5,000/product
- Revenue / yr
- €1.2M–€1.6M
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 9.6%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 3.5%
- Avg brand age
- 42 months
- Avg seller age
- 175 days
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
108
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
43%
Top 20: 82%
Open market
44%
- HARDY WORKING TOOLS13%
- Amazon Basics13%
- Artecho8%
- Color Expert7%
- Pelikan7%
- TSI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Künstlerpinsel im Set 10Stück verschiedene Größen für Künstler Erwachsene und Kinder Blau 1 Packung
Amazon Basics€3.444.6★14,657 rev
Artecho Pinselset Acrylfarben Pinsel Set für Aquarell Öl Steinmalerei Nagelpinsel 24 Verschiedene Größen mit Organisationstasche.
Artecho€11.504.6★5,513 rev
Color Expert 82650315 Lasurpinselset 30/50/70 mm Grau
Color Expert€4.094.5★12,202 rev
Pelikan Pinsel Starter-Set mit 5 Haar- und 5 Borstenpinseln für die Schule 10 Stück
Pelikan€4.344.6★7,876 rev
M7 15 STK. Flachpinsel-Set: 1 5 STK. (ca. 25 mm) 1 5 5 STK. (ca. 38 mm) 2 5 STK. (ca. 50 mm) Serie 30 Lackierpinsel mit Synthetischen Borsten Malerpinsel mit Naturholz und Stahlzwinge
HARDY WORKING TOOLS€12.484.4★4,858 rev
Newest
by launch date
Pinsel Set 15 Flache Pinsel und 15 Runde Kleine Pinsel Kleine Künstlerpinsel für Körper Gesicht Felsen Leinwand Gemälde Liebhaber Kinder und Erwachsene zum Zeichnen Basteln
Pinboov€5.8218 rev
Pinselset 5 teilig Flachpinsel Lackierpinsel Lasurpinsel Pinsel Set Malerpinsel
paymali€4.5655 rev
Baufan Universal-Brush-Pinsel LFP40 | Kunststoffstiel | elastisch und formstabil | helle Naturborstenmischung | 40mm breit
Baufan€1.9627 rev
3PCS Pinsel Set Malerpinsel Flachpinsel Pinsel Breit Holzgriffpinsel Für Farbe ölmalerei Beize Leim Kleber Geeignet Zum Fechten Dekorieren Malen(23/35/43mm)
YUGUOLAN€3.4348 rev
GRIFEMA GA4201-3 1/1 5/2 Zoll Malerpinsel Flachpinsel für Möbel Wände Zäune Borstenbreite 25 38 50 mm 3 Stück
GRIFEMA€4.881,699 rev
Trending
90-day click momentum
Harris Seriously Good No Loss Pinsel für Wände und Decken 5 Stück 1 3 cm 2 5 cm 3 8 cm 5 1 cm
Harris€8.974.6★
Baufan Universal-Brush-Pinsel LFP40 | Kunststoffstiel | elastisch und formstabil | helle Naturborstenmischung | 40mm breit
Baufan€1.964.8★
Quelcc 20 Stück Künstlerpinsel Pinselset Pinselset Acrylfarben Aquarellpinsel Pinsel Set Pinsel Acrylfarbe Künstler PinselSets für Malliebhaber Anfänger Blau
Quelcc€5.314.5★
Hinrichs Lasurpinsel Set - 4x Malerpinsel Set Profi in den Breiten 50mm 70mm 100mm & 120mm - Pinselset für Lack Öl und Farbe - Pinsel für Holzlasur - Pinsel Set Paint Brush - Lackpinsel
Hinrichs€11.624.6★
ToolSpace - Pinselset - 12/25/36/50/63 mm - Flachpinsel in verschiedenen Größen zum Streichen - Komplettset für Heim- und Profimaler Naturborstenpinsel für DIY Wand- und Möbelmalerei MalerpinselSet
ToolSpace€9.764.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellence und premium”
“Preis/Leistung super”
“alles so wie es sein soll”
“Top Pinsel für Heimwerker & Co”
“Super Set für Ölmalerei”
“Passt”
“schnell zu Reinigen”
“Angenehme Handhabung”
“Ok. Sehr weiche Borsten”
“Haaren nicht und speichern die Farbe gut”
What buyers complain about
“Miserable Qualität”
“Die Pinsel sind nicht geeignet für Akryl-Malerei”
“Sind halt Pinsel”
“Halt günstige Pinsel”
“Einige Pinsel sind viel kleiner als erwartet”
“1 war umgeknickt”
“Cheap not sturdy”
“Die angegebenen Größen wirken ungenau”
“Sie sind sehr dünn”
“Kunststoffborsten”
Top return reasons
Common questions
- Is pinsel profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (62/100).
- How competitive is the pinsel niche?
- 30 brands and 108 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in pinsel?
- Top complaints mined from reviews: Qualität insgesamt, Lackqualität, Funktionalität insgesamt. The return rate is 0.3%.
- When does demand for pinsel peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the pinsel niche?
- Listings span €1.96–€22.10; the average listing price is €7.89 (sweet spot $15–$100). The average incumbent carries 2,722 reviews — the moat a new listing must climb.
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