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Pinsel

Maybe

An estimated 0.3% of orders come back. But products sell for $7.89 on average, outside the sweet spot, so Pinsel is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 3,232 Baumarkt niches · +13 vs the category median of 49
Market size
€1.1M/yr1.5M searches / yr
90-day growth
-0.5%search demand this quarter
Competition
43%top-5 click share · 30 brands · 108 sellers

Flapen Score

Pinsel against its category

The dotted line is the Baumarkt average. Past it, Pinsel is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinsel market on Amazon at a glance

Shoppers on Amazon Germany searched for Pinsel 1.5M times last year and spent an estimated €1.1M. The top 5 brands take 50% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
9.6%
Market size, estimated
€1.1Ma year
Peak month
August1.5× the quietest month
Top search term
pinsel511K searches a year

02 · Price

A sale here is worth €7.89.

Listings sell for €7.89 on average, from €1.96 to €22.10. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At €7.89 that is €32K to €39K a year per listing.

Average price
€7.89under the $15 to $100 sweet spot
Price range
€1.96–€22.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
€32K–€39K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #20 within Malerbedarf, Werkzeuge & Tapeten. It carries 2,722 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#20in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
2,722per listing
Listings tracked
38

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pinsel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

108

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

43%

Top 20: 82%

Open market

44%

  • Brand 113%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Pinsel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pinsel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pinsel511K/yr
  • pinselset391K/yr
  • pinsel set121K/yr
  • pinselset acrylfarben103K/yr
  • malerpinsel49K/yr
  • pinsel acrylfarbe49K/yr
  • flachpinsel34K/yr
  • acryl pinsel36K/yr
  • brush29K/yr
  • lackierpinsel18K/yr

Reviews and returns

What reviews say buyers love and hate about Pinsel

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
43%of negative reviews mention “Qualität insgesamt”
0.3%of orders come back
“Miserable Qualität”
A buyer, on “Qualität insgesamt”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pinsel questions

Answered from the same tracked data.