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Pink Stuff

Fail

The top 5 brands take 97% of clicks, so Pink Stuff is a Fail.

Flapen Score
45
45 / 100
Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 49
Market size
€274K/yr497K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
63%top-5 click share · 7 brands · 113 sellers

Flapen Score

Pink Stuff against its category

The dotted line is the Baumarkt average. Past it, Pink Stuff is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Stuff market on Amazon at a glance

Shoppers on Amazon Germany searched for Pink Stuff 497K times last year and spent an estimated €274K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €274K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
5.2%
Market size, estimated
€274Ka year
Peak month
January2.0× the quietest month
Top search term
pink stuff279K searches a year

02 · Price

A sale here is worth €10.60.

Listings sell for €10.60 on average, from €4.05 to €22.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €10.60 that is €8K to €11K a year per listing.

Average price
€10.60under the $15 to $100 sweet spot
Price range
€4.05–€22.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€8K–€11K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #105 within Reinigungswerkzeuge. It carries 5,856 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
95%
Out of stock, average day
4.8%
Average rank
#105in Reinigungswerkzeuge
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
5,856per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pink Stuff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

113

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

1%

  • Brand 151%
  • Brand 230%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pink Stuff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Pink Stuff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink stuff279K/yr
  • the pink stuff167K/yr
  • pink stuff putzmittel17K/yr
  • pink stuff toilettenreiniger6K/yr
  • pink stuff set7K/yr
  • putzmittel pink stuff3K/yr
  • the pink stuff toilet cleaner4K/yr
  • the pink4K/yr
  • the pink stuff set6K/yr
  • pink putzmittel4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Stuff

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Einfache Reinigung”
18%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“Geldverschwendung”
A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Stuff questions

Answered from the same tracked data.