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Parkett Öl

Fail

Demand is soft, at -30.3% this quarter, so Parkett Öl is a Fail.

Flapen Score
43
43 / 100
Ranks 2,253 of 3,232 Baumarkt niches · −6 vs the category median of 49
Market size
€63K/yr42K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
68%top-5 click share · 11 brands · 35 sellers

Flapen Score

Parkett Öl against its category

The dotted line is the Baumarkt average. Past it, Parkett Öl is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parkett Öl market on Amazon at a glance

Shoppers on Amazon Germany searched for Parkett Öl 42K times last year and spent an estimated €63K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
6.3%
Market size, estimated
€63Ka year
Peak month
March1.6× the quietest month
Top search term
parkett öl25K searches a year

02 · Price

A sale here is worth €23.56.

Listings sell for €23.56 on average, from €10.09 to €46.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €23.56 that is €0 to €2K a year per listing.

Average price
€23.56inside the $15 to $100 sweet spot
Price range
€10.09–€46.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Malerbedarf, Werkzeuge & Tapeten. It carries 1,907 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#51in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
1,907per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Parkett Öl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

35

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • Brand 129%
  • Brand 229%
  • Brand 316%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 11%)

Demand

Parkett Öl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Parkett Öl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parkett öl25K/yr
  • parkettöl9K/yr
  • parkett pflegeöl5K/yr
  • holzboden öl3K/yr

Reviews and returns

What reviews say buyers love and hate about Parkett Öl

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Geruch”
0.5%of orders come back
“Penetranter Geruch”
A buyer, on “Geruch”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Parkett Öl questions

Answered from the same tracked data.