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Paraffinöl

Fail

Shoppers spend an estimated $44K a year here, so Paraffinöl is a Fail.

Flapen Score
47
47 / 100
Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size
€44K/yr48K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
66%top-5 click share · 10 brands · 13 sellers

Flapen Score

Paraffinöl against its category

The dotted line is the Baumarkt average. Past it, Paraffinöl is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paraffinöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Paraffinöl 48K times last year and spent an estimated €44K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
4.8%
Market size, estimated
€44Ka year
Peak month
January1.4× the quietest month
Top search term
paraffinöl33K searches a year

02 · Price

A sale here is worth €18.99.

Listings sell for €18.99 on average, from €7.67 to €53.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €18.99 that is €2K to €5K a year per listing.

Average price
€18.99inside the $15 to $100 sweet spot
Price range
€7.67–€53.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #260 within Malerbedarf, Werkzeuge & Tapeten. It carries 892 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
36%
Out of stock, average day
5.0%
Average rank
#260in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
892per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Paraffinöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • Brand 126%
  • Brand 217%
  • Brand 314%
  • Brand 413%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (4 brands, 13%)

Demand

Paraffinöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Paraffinöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paraffinöl33K/yr
  • parafinöl4K/yr
  • paraffinöl pferd5K/yr
  • paraffinöl für tiere3K/yr
  • parafinöl flüssig rein 500 ml3K/yr

Reviews and returns

What reviews say buyers love and hate about Paraffinöl

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“relativ teuer”
A buyer, on “Preis-Leistungs-Verhältnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paraffinöl questions

Answered from the same tracked data.