Is Panzerriegel profitable to sell on Amazon Germany?

Flapen scores Panzerriegel 27 out of 100 on Amazon Germany, a Fail. Shoppers spend €43K a year across 18 tracked products. Search demand grew -29.7% in the last 90 days.

How competitive is the Panzerriegel niche on Amazon Germany?

7 brands and 45 sellers compete in Panzerriegel on Amazon Germany. The top 5 Panzerriegel products take 67% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Panzerriegel?

Panzerriegel buyers on Amazon Germany complain most about Defekt Material/Teile, Anleitung/Benutzerhandbuch/Fehlerbehebung, and Qualität insgesamt. An estimated 5.4% of orders come back, which is high.

When does demand for Panzerriegel peak?

Search demand for Panzerriegel on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Panzerriegel niche?

Panzerriegel sells for €98.07 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €16.30 to €201.29. The average product has 993 reviews, the count a new listing must catch up to.

Panzerriegel

Fail

Buyers convert on only 0.5% of searches, so Panzerriegel is a Fail.

Filters High Returns High Price

Flapen Score: 27
27 / 100Ranks 3,185 of 3,232 Baumarkt niches · −22 vs the category median of 49
Market size: €43K/yr90K searches / yr
90-day growth: -29.7%search demand this quarter
Competition: 67%top-5 click share · 7 brands · 45 sellers

Flapen Score

Panzerriegel against its category

The dotted line is the Baumarkt average. Past it, Panzerriegel is stronger. Inside it, weaker.

27Fail

This niche Category average

See the method

Market

The Panzerriegel market on Amazon at a glance

Shoppers on Amazon Germany searched for Panzerriegel 90K times last year and spent an estimated €43K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months: 90K
Growth, 90 days vs prior 90: -29.7%
Conversion, latest week: 0.5%
Market size, estimated: €43Ka year
Peak month: November2.0× the quietest month
Top search term: panzerriegel32K searches a year

02 · Price

A sale here is worth €98.07.

Listings sell for €98.07 on average, from €16.30 to €201.29. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €98.07 that is €0 to €10K a year per listing.

Average price: €98.07inside the $15 to $100 sweet spot
Price range: €16.30–€201.29
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: €0–€10K
Returns: 5.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #346 within Türbeschläge & -schlösser. It carries 993 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 72%
Prime listings: 67%
Out of stock, average day: 5.0%
Average rank: #346in Türbeschläge & -schlösser
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 993per listing
Listings tracked: 18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Panzerriegel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Brand 166%
Brand 216%
Brand 38%
Brand 44%
Brand 53%
Brand 62%
Open — no brand owns it (1 brand, 1%)

Demand

Panzerriegel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Panzerriegel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

panzerriegel32K/yr -22.6%0.3% conv.
panzerriegel wohnungstür26K/yr -37.9%0.5% conv.
abus panzerriegel9K/yr -29.5%0.8% conv.
querriegelschloss6K/yr -22.7%0.0% conv.
panzerriegel kellertür6K/yr -49.7%0.6% conv.
panzerriegel tür4K/yr -4.7%0.8% conv.
querriegel3K/yr -11.1%0.0% conv.
tür panzerriegel4K/yr -45.0%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Panzerriegel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Montage/Installation”

13%of negative reviews mention “Defekt Material/Teile”

5.4%of orders come back

“3/4 der Teile fehlen”

A buyer, on “Defekt Material/Teile”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Baumarkt niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Panzerriegel questions

Answered from the same tracked data.

Categories