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Osmo Hartwachsöl

Fail

The top 5 brands take 100% of clicks, so Osmo Hartwachsöl is a Fail.

Flapen Score
40
40 / 100
Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size
€117K/yr65K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
73%top-5 click share · 4 brands · 44 sellers

Flapen Score

Osmo Hartwachsöl against its category

The dotted line is the Baumarkt average. Past it, Osmo Hartwachsöl is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Osmo Hartwachsöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Osmo Hartwachsöl 65K times last year and spent an estimated €117K. All 4 brands take every click. Demand peaks in Apr. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
4.6%
Market size, estimated
€117Ka year
Peak month
April1.5× the quietest month
Top search term
osmo hartwachsöl38K searches a year

02 · Price

A sale here is worth €39.36.

Listings sell for €39.36 on average, from €14.89 to €79.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €39.36 that is €4K to €10K a year per listing.

Average price
€39.36inside the $15 to $100 sweet spot
Price range
€14.89–€79.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€4K–€10K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Malerbedarf, Werkzeuge & Tapeten. It carries 1,667 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#120in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
1,667per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Osmo Hartwachsöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 219%
  • Brand 316%
  • Brand 410%
  • Open — no brand owns it (0%)

Demand

Osmo Hartwachsöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.5×

Search terms

Top Osmo Hartwachsöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • osmo hartwachsöl38K/yr
  • osmo hartwachsöl seidenmatt9K/yr
  • osmo hartwachsöl matt6K/yr
  • osmo hartwachsöl high solid5K/yr
  • hartwachsöl osmo5K/yr
  • osmo hartwachsöl farblos3K/yr

Reviews and returns

What reviews say buyers love and hate about Osmo Hartwachsöl

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Geruch”
0.5%of orders come back
“nicht geruchsneutral”
A buyer, on “Geruch”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Osmo Hartwachsöl questions

Answered from the same tracked data.