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Osmo

Fail

The top 5 brands take 98% of clicks, so Osmo is a Fail.

Flapen Score
37
37 / 100
Ranks 2,817 of 3,232 Baumarkt niches · −12 vs the category median of 49
Market size
€149K/yr94K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
46%top-5 click share · 7 brands · 210 sellers

Flapen Score

Osmo against its category

The dotted line is the Baumarkt average. Past it, Osmo is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Osmo market on Amazon at a glance

Shoppers on Amazon Germany searched for Osmo 94K times last year and spent an estimated €149K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €149K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
0.9%
Market size, estimated
€149Ka year
Peak month
November1.9× the quietest month
Top search term
osmo87K searches a year

02 · Price

A sale here is worth €172.46.

Listings sell for €172.46 on average, from €16.29 to €476.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €172.46 that is €0 to €17K a year per listing.

Average price
€172.46above the $15 to $100 sweet spot
Price range
€16.29–€476.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€17K
Returns
4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #57 within Malerbedarf, Werkzeuge & Tapeten. It carries 1,555 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
61%
Out of stock, average day
1.2%
Average rank
#57in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,555per listing
Listings tracked
31

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
30 months

Products

Top Osmo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

210

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

1%

  • Brand 172%
  • Brand 213%
  • Brand 38%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Osmo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Osmo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
5%of negative reviews mention “Preis-Leistungs-Verhältnis”
4.0%of orders come back
“Unmöglich bei dem Preis”
A buyer, on “Preis-Leistungs-Verhältnis”5% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Osmo questions

Answered from the same tracked data.