Skip to content

Ohrstöpsel

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 98% of clicks, so Ohrstöpsel is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 3,232 Baumarkt niches · +9 vs the category median of 49
Market size
€3.2M/yr3.1M searches / yr
90-day growth
+10.4%search demand this quarter
Competition
65%top-5 click share · 7 brands · 65 sellers

Flapen Score

Ohrstöpsel against its category

The dotted line is the Baumarkt average. Past it, Ohrstöpsel is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohrstöpsel market on Amazon at a glance

Shoppers on Amazon Germany searched for Ohrstöpsel 3.1M times last year and spent an estimated €3.2M. The top 5 brands take 98% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.2M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
9.3%
Market size, estimated
€3.2Ma year
Peak month
July1.5× the quietest month
Top search term
ohrstöpsel zum schlafen841K searches a year

02 · Price

A sale here is worth €11.24.

Listings sell for €11.24 on average, from €2.41 to €23.71. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At €11.24 that is €225K to €281K a year per listing.

Average price
€11.24under the $15 to $100 sweet spot
Price range
€2.41–€23.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
€225K–€281K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Sicherheitstechnik. It carries 8,397 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Sicherheitstechnik
Average rating
4.08 starsAmazon Germany average 4.37 stars
Average reviews
8,397per listing
Listings tracked
20

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ohrstöpsel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

€0€324K€647K€971K€1.3M1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

65

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

1%

  • OHROPAX55%
  • Alpine29%
  • Loop6%
  • WLSCTY5%
  • Wekily2%
  • MOLDEX1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Ohrstöpsel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ohrstöpsel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ohrstöpsel zum schlafen841K/yr
  • ohrstöpsel456K/yr
  • ohropax398K/yr
  • oropax260K/yr
  • ohrenstöpsel247K/yr
  • ohropax gute nacht148K/yr
  • ohrenstöpsel für die nacht98K/yr
  • earplugs94K/yr
  • gehörschutzstöpsel92K/yr
  • ohrstöpsel schlafen76K/yr

Reviews and returns

What reviews say buyers love and hate about Ohrstöpsel

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Komfort insgesamt”
13%of negative reviews mention “Gesamtgröße”
0.4%of orders come back
“Zudem sind die Mini zu klein”
A buyer, on “Gesamtgröße”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ohrstöpsel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data