Ohrenwärmer Damen
FailDemand is soft, at -84.8% this quarter, so Ohrenwärmer Damen is a Fail.
- Flapen Score
- 36 / 100Ranks 2,872 of 3,232 Baumarkt niches · −13 vs the category median of 4936
- Market size
- €205K/yr685K searches / yr
- 90-day growth
- -84.8%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 138 sellers
Flapen Score
Ohrenwärmer Damen against its category
The dotted line is the Baumarkt average. Past it, Ohrenwärmer Damen is stronger. Inside it, weaker.
Market
The Ohrenwärmer Damen market on Amazon at a glance
Shoppers on Amazon Germany searched for Ohrenwärmer Damen 685K times last year and spent an estimated €205K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 685K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -84.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €205K a year.
- Searches, last 12 months
- 685K
- Growth, 90 days vs prior 90
- -84.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- €205Ka year
- Peak month
- December43.1× the quietest month
- Top search term
- ohrenschützer73K searches a year
02 · Price
A sale here is worth €12.13.
Listings sell for €12.13 on average, from €5.38 to €22.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €12.13 that is €3K to €6K a year per listing.
- Average price
- €12.13under the $15 to $100 sweet spot
- Price range
- €5.38–€22.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€6K
- Returns
- 2.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #61 within Sicherheitstechnik. It carries 3,458 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 27.0%
- Average rank
- #61in Sicherheitstechnik
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,458per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Ohrenwärmer Damen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
138
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Brand 122%
- Brand 222%
- Brand 322%
- Brand 49%
- Brand 56%
- Brand 66%
- Open — no brand owns it (6 brands, 13%)
Demand
Ohrenwärmer Damen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 43.1×
Search terms
Top Ohrenwärmer Damen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ohrenschützer73K/yr
- ohrenwärmer121K/yr
- ohrenwärmer damen220K/yr
- ohrenschützer wind8K/yr
- ohrenschützer damen73K/yr
- earbags18K/yr
- ohrwärmer40K/yr
- earmuffs11K/yr
- earbags damen9K/yr
- ohrenwärmer herren35K/yr
Reviews and returns
What reviews say buyers love and hate about Ohrenwärmer Damen
We read the reviews and the return reasons for every product selling here.
“Zu klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ohrenwärmer Damen questions
Answered from the same tracked data.









