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Ohrenwärmer Damen

Fail

Demand is soft, at -84.8% this quarter, so Ohrenwärmer Damen is a Fail.

Flapen Score
36
36 / 100
Ranks 2,872 of 3,232 Baumarkt niches · −13 vs the category median of 49
Market size
€205K/yr685K searches / yr
90-day growth
-84.8%search demand this quarter
Competition
70%top-5 click share · 12 brands · 138 sellers

Flapen Score

Ohrenwärmer Damen against its category

The dotted line is the Baumarkt average. Past it, Ohrenwärmer Damen is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohrenwärmer Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Ohrenwärmer Damen 685K times last year and spent an estimated €205K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 685K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -84.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €205K a year.

Searches, last 12 months
685K
Growth, 90 days vs prior 90
-84.8%
Conversion, latest week
2.5%
Market size, estimated
€205Ka year
Peak month
December43.1× the quietest month
Top search term
ohrenschützer73K searches a year

02 · Price

A sale here is worth €12.13.

Listings sell for €12.13 on average, from €5.38 to €22.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €12.13 that is €3K to €6K a year per listing.

Average price
€12.13under the $15 to $100 sweet spot
Price range
€5.38–€22.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #61 within Sicherheitstechnik. It carries 3,458 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
27.0%
Average rank
#61in Sicherheitstechnik
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
3,458per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ohrenwärmer Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

138

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • Brand 122%
  • Brand 222%
  • Brand 322%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (6 brands, 13%)

Demand

Ohrenwärmer Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 43.1×

Search terms

Top Ohrenwärmer Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohrenschützer73K/yr
  • ohrenwärmer121K/yr
  • ohrenwärmer damen220K/yr
  • ohrenschützer wind8K/yr
  • ohrenschützer damen73K/yr
  • earbags18K/yr
  • ohrwärmer40K/yr
  • earmuffs11K/yr
  • earbags damen9K/yr
  • ohrenwärmer herren35K/yr

Reviews and returns

What reviews say buyers love and hate about Ohrenwärmer Damen

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gesamtgröße”
37%of negative reviews mention “Gesamtgröße”
2.8%of orders come back
“Zu klein”
A buyer, on “Gesamtgröße”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ohrenwärmer Damen questions

Answered from the same tracked data.